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# Girlie Gothic Frocks
These Laura Flook Dress Designs are Flirty and Whimsical

By Renee Ramsarran | Published 2011-01-27 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/laura-flook
References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/laura_flook) & [lauraflook](http://www.lauraflook.com/)

These dresses by mortician, model and fashion designer Laura Flook are at first glance rather morbid. Her choice of [velvet and lace materials](https://www.trendhunter.com/trends/heli-kalkstein), empire waistlines and dark trimmings play a nice contrast to the frilly babydoll style of the dresses. These eccentric, [Victorian-inspired frocks](https://www.trendhunter.com/trends/wednesday-capsule) seem to stay true to her pre-designer past as an embalmer.

With design names such as Danse Macabre and Jabberwocky, the Laura Flock line is imbued with a sense of [spooky whimsy](https://www.trendhunter.com/trends/deddy-bears).

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 93% | Activity: 93% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### Key Themes Behind This Trend

- **Victorian-inspired Fashion:** Laura Flook's girlie gothic frocks showcase a trend towards Victorian-inspired fashion with a spooky twist.
- **Alternative Material Clothing:** The use of velvet and lace as materials in Laura Flook's dresses suggests a trend towards alternative material clothing in the fashion industry.
- **Dark Frilly Aesthetic:** Laura Flook's dresses exhibit a trend towards a dark frilly aesthetic that combines gothic and romantic elements.

### Where This Applies

- **Fashion:** Laura Flook's dress designs and choice of materials could provide disruptive innovation opportunities for designers in the fashion industry.
- **Embalming and Funeral Services:** Laura Flook's background in embalming and mortuary science presents the potential for disruptive innovation in the funeral services industry as she applies her unique perspective to her clothing designs.
- **Textile Manufacturing:** The use of alternative materials and unique design attributes in Laura Flook's dresses could inspire textile manufacturers to develop new products and processes in the industry.

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