# Urbanite Running Campaigns The Laura Barisonzi Sports Photography is Energetic By Jennifer Gosnell | Published 2012-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/laura-barisonzi-sports-photography References: [thecreativefinder](http://thecreativefinder.com/portfolio.php?username=lbarisonzi) & [barisonzi](http://www.barisonzi.com/) The Laura Barisonzi Sports Photography captures an [active lifestyle](https://www.trendhunter.com/trends/exhibition-place-resolution-run) of many city-dwellers. The [city-runners](https://www.trendhunter.com/trends/runners-bases) depicted throughout the series displays an active bunch who make the most out of their environment and run through some of the most picturesque areas of cities. Running across bridges over water, the sunset captures are a beautiful, energetic inspiration. From rain to shine, these city-goers are a dedicated group of athletes determined to get in their workout in the bustling city of Manhattan. The [marathon photos](https://www.trendhunter.com/trends/flora-alpina) are taken over a time-lapse, compiled to give the illusion that there are hundreds of runners running by at once and leaving behind just a streak of light. The littered cups of water and gatorade on the ground show the popularity of the marathon that runners compete in in downtown areas. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Active City Lifestyle:** Opportunity for fitness brands to create products and services tailored specifically for urban dwellers who prioritize outdoor activities in their daily lives. - **Cityscape Running:** Potential for running event organizers to host races that showcase the unique city landscapes, providing participants with an exciting and picturesque running experience. - **Time-lapse Marathon Photography:** Innovative opportunity for photographers to capture time-lapse images of marathons, creating stunning visual representations that evoke a sense of energy and motion. ### Where This Applies - **Fitness Apparel:** Disruptive potential for fitness apparel brands to design stylish and functional activewear specifically for urban runners, addressing their unique needs and preferences. - **Running Events:** Opportunity for running event companies to organize races that take advantage of cityscapes, attracting participants who seek a dynamic and visually appealing running experience. - **Photography Services:** Potential for photographers to offer specialized time-lapse photography services for marathons and other events, providing clients with captivating and dynamic visuals. ## Related on Trend Hunter - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md) - [Community-Focused Hybrid Running Events](https://www.trendhunter.com/trends/runningman.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md) - [Immersive Virtual Marathons](https://www.trendhunter.com/trends/virtual-marathon.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md)