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# Effervescent Feminine Photography
Laura Allard-Fleischl Captures Youth, Fun and Rock n' Roll

By Vasiliki Marapas | Published 2013-11-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/laura-allardfleischl
References: [fashion156](http://www.fashion156.com/daily-blog/test-laura-allard-fleichsl/) & [allard-fleischl](http://allard-fleischl.com/)

Laura Allard-Fleischl has a knack for making the already-stunning subjects she photographs look stunning. Fleischl infuses a [girl-power element](https://www.trendhunter.com/trends/feminine-empowerment) to each photo, whether the model in question is hanging out in a mod yellow mini or glaring into the camera with a fierce cat eye and leather bomber.

Allard-Fleischl manages to capture the essence of each girl, offering the viewer a raw, stripped-down glimpse of their style, personality and whimsy. The simplicity of the photos are Allard-Fleischl's genius; absent are the theatrics, effects or costume make-up that are a mainstay in glossy high-fashion editorials. Instead, the photos are an [intimate portrayal of femininity](https://www.trendhunter.com/trends/zhilyova) and the way each individual chooses to interpret it.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 75% | Activity: 43% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Youthful Feminine Photography:** There is an opportunity for disruptive innovation in the field of photography by capturing the essence of youth and femininity in a natural and intimate way.
- **Raw and Authentic Portraiture:** The trend of capturing stripped-down glimpses of style, personality, and whimsy in photography presents an opportunity for disruption in the industry by eschewing theatrics and focusing on authenticity.
- **Empowering Girl Power Visuals:** Creative professionals can explore disruptive innovation by infusing photography with girl power elements and showcasing raw portrayals of femininity.

### Who This Affects Most

- **Fashion and Beauty Photography:** In the fashion and beauty industry, there is an opportunity for disruptive innovation by shifting away from glossy high-fashion editorials and embracing raw and authentic portraiture.
- **Advertising and Marketing:** The trend of empowering girl power visuals in photography can be leveraged in advertising and marketing campaigns to appeal to a target audience that values authenticity and empowerment.
- **Art and Creative Industries:** The trend of youthful feminine photography offers opportunities for disruptive innovation in the art and creative industries, allowing artists to explore new ways of capturing and portraying femininity.

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