# Aromatherapy Laundry Soaps The Common Good Laundry Lavender Suds Cleans With Essential Oils By M | Published 2016-09-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/laundry-soap References: [shop.goop](http://shop.goop.com/collections/beauty/products/laundry-detergent-lavender) & [commongoodandco](http://www.commongoodandco.com/collections/laundry) There are many [harsh chemicals](https://www.trendhunter.com/trends/multi-surface-eco-cleaner) that can be found within household cleaning products, which is why this [lavender laundry soap](https://www.trendhunter.com/trends/fabric-rinse) by Common Good creatively offers a formula made exclusively from [essential oils](https://www.trendhunter.com/trends/surf-joy-infused-fragrance-range). The oils naturally remove dirt, grim and stains from clothing to provide a refreshing clean and sweet scent without relying on detergents. The soap is made using a mix of natural acids sourced from ingredients such as lemon and coconut that is paired with lavender essential oil. The acidic agents breakdown dirt naturally, while the lavender aroma provides a soft and refreshing scent that lingers on clothing. The lack of chemicals renders this laundry soap safe on the skin -- especially for consumers that undergo irritation from overly scented products. Despite the lack of detergent, the lavender soap provides an equally as effective clean. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Essential Oil Cleaners:** The trend of essential oil cleaners is disrupting the cleaning industry by replacing harsh chemicals with natural ingredients. - **Chemical-free Laundry Products:** The trend of chemical-free laundry products is disrupting the laundry industry by providing alternatives for consumers seeking safer and more natural options. - **Aromatherapy-based Cleaning Products:** The trend of aromatherapy-based cleaning products is disrupting the cleaning industry by incorporating the healing powers of essential oils into everyday household tasks. ### Where This Applies - **Cleaning Products Industry:** The cleaning products industry can leverage the trend of essential oil cleaners by introducing new product lines that utilize natural ingredients. - **Laundry Products Industry:** The laundry products industry can benefit from the trend of chemical-free laundry products by exploring new formulas that eliminate harsh chemicals and prioritize natural ingredients. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the trend of aromatherapy-based cleaning products by incorporating essential oils into their product offerings to create holistic solutions for consumers. ## Related on Trend Hunter - [Organic Luxe-Scented Laundry](https://www.trendhunter.com/trends/moam-organics.md) - [Natural Cleaning Solutions](https://www.trendhunter.com/trends/charlies-soap-1.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Luxe Springtime Laundry Oils](https://www.trendhunter.com/trends/murasaki-scent-oil.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/dinobi-detergent.md) - [Sustainability-Focused Laundry Detergents](https://www.trendhunter.com/trends/laundry-soda.md) - [Sports-Inspired Laundry Products](https://www.trendhunter.com/trends/arbour-1.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/nonbio-laundry-powder.md) - [Essential Oil-Infused Detergents](https://www.trendhunter.com/trends/surf-joy-infused-fragrance-range.md)