# Therapeutic Laundry Kits Caldrea's Laundry Cleaning Kits Feature Organic and Fragrant Products By Jana Pijak | Published 2017-06-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/laundry-kit References: [caldrea](http://www.caldrea.com/daphne-feather-moss-laundry-set/) Caldrea's aromatherapy-inspired laundry kits come in a variety of refreshing scents, and are each naturally sourced to ensure "safety for one's home and family." Offering a gentle and safe clean, these kits are available in best-selling scents like Basil Blue Sage, Ginger Pomelo, and Rosewater Driftwood among a slew of others. Infused with fresh herbs, and [essential oils](https://www.trendhunter.com/trends/surf-joy-infused-fragrance-range), these products ensure one's clothes are left clean and fragrant after use, without relying on [harsh chemicals](https://www.trendhunter.com/trends/charlies-soap-1). Each of Caldrea's elegant laundry kits is sold as a 3-piece set, including a detergent, a fabric softener, and a pack of boldly scented dryer sheets. Caldrea is a brand specializing in high-end laundry supplies that are created with sustainability in mind. The company's focus on aromatherapy speaks to consumers' growing desire for health-conscious products that go beyond diet and personal grooming to stand up to their personal values. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Laundry Products:** There is an opportunity to disrupt the laundry industry by creating more eco-friendly and sustainable laundry products. - **Aromatherapy-inspired Products:** There is potential to disrupt the personal care industry by developing more aromatherapy-inspired products that can offer both functional benefits and pleasant aromatic experiences. - **Multi-piece Laundry Kits:** The market of laundry products could be disrupted by offering more multi-piece laundry kits that include multiple products in one package. ### Who This Affects Most - **Laundry Supply Industry:** Innovation can take place in the laundry supply industry to incorporate more eco-friendly materials, sustainable packaging and multi-piece kits. - **Personal Care Industry:** The personal care industry can see a trend of aromatherapy-inspired laundry products, extending beyond personal grooming. - **Natural and Organic Product Industry:** The natural and organic product industry can innovate by introducing more eco-friendly and safe laundry products that are free of harsh chemicals. ## Related on Trend Hunter - [Mindful Luxury Detergents](https://www.trendhunter.com/trends/kair.md) - [Premium Sustainable Garment Care](https://www.trendhunter.com/trends/celsious.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md) - [Laundry Scent Boosters](https://www.trendhunter.com/trends/kind-laundry.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Fragrance-Heavy Laundry Products](https://www.trendhunter.com/trends/snif.md) - [Hypoallergenic Laundry Fragrances](https://www.trendhunter.com/trends/himalayan-cashmere-laundry-sauce.md) - [Botanical-Inspired Laundry Products](https://www.trendhunter.com/trends/comfort-laundry-products.md)