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# Liquidless Laundry Detergents
ECOSNext is a Lightweight, Compact & Waste-Reducing Laundry Square

By Laura McQuarrie | Published 2020-02-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/laundry-detergents
References: [prnewswire](https://www.prnewswire.com/news-releases/ecos-introduces-ecosnext-revolutionary-liquidless-laundry-detergent-301009433.html) & [ecos](https://ecos.com)

At Natural Products Expo West, ECOS will be showcasing its innovative ECOSNext, a liquidless product that sets itself apart from other laundry detergents. The product takes the form of a lightweight laundry square that's free from both liquids and powders. Instead, the hypoallergenic and pH-neutral product from ECOS is made with concentrated active ingredients, so that it can deliver a washing experience that's mess-free yet powerful.

Using the no-waste solution in a washing machine is just like adding a dryer sheet to a dryer, except that each square dissolves entirely at any water temperatures. Thanks to its unique, travel-friendly format, the squares can even be cut into smaller sizes to adjust to smaller laundry loads as needed. Additionally, the compact, paperboard packaging system is 100% recyclable.

Image Credit: ECOS

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 82% | Activity: 81% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What's Driving This Trend

- **Liquidless Laundry Detergents:** ECOSNext introduces a liquidless laundry square that delivers a mess-free yet powerful washing experience.
- **Concentrated Active Ingredients:** ECOSNext utilizes concentrated active ingredients to create a no-waste laundry solution.
- **Compact & Travel-friendly Format:** The lightweight laundry square from ECOSNext is compact and travel-friendly, providing convenience for users on the go.

### Who This Affects Most

- **Consumer Goods:** Liquidless laundry detergents offer a disruptive innovation opportunity for the consumer goods industry.
- **Packaging:** The 100% recyclable paperboard packaging system for ECOSNext presents an industry opportunity for sustainable packaging solutions.
- **Laundry Appliances:** The liquidless laundry square trend opens up innovation opportunities for laundry appliance manufacturers to design machines specifically for this type of detergent.

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