# Naturally Derived Detergent Sheets Frey Launched its Water & Plastic-Free Laundry Detergent Sheets By Elena Rahman | Published 2021-10-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/laundry-detergent-sheets References: [kickstarter](https://www.kickstarter.com/projects/freycare/plastic-free-water-free-amazing-smelling-detergent-sheets?ref=svgqtq&token=8a155a38) Frey is launching its water and plastic-free laundry detergent sheets. The Y-Combinator alumni company is known for its line of eco-friendly laundry and personal care products. The eco-focused brand noticed a lack of scent options in the [eco-friendly laundry sector](https://www.trendhunter.com/trends/laundry-soda). Its new laundry detergent sheets are available in a variety of scents to offset the lack thereof within the industry. The sheets are [dissolvable](https://www.trendhunter.com/trends/fabric-conditioner-sheets) and produced with [naturally derived surfactants](https://www.trendhunter.com/trends/the-lab-co) from coconuts. The coconut is blended with essential oils and biodegradable and natural materials. Once combined adequately, the material is compressed into a detergent format. Frey's cleaning product works to remove stains, swear, odor, and bacteria while providing a sensitive-skin safe formula with sustainability at its design forefront. Image Credit: Frey ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 94% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Laundry Detergents with Variety of Scent Options:** There is a growing trend of eco-friendly laundry detergent brands offering a variety of scent options, providing customers with sustainable yet customizable product choices. - **Natural and Biodegradable Ingredients for Laundry Detergents:** The trend of using natural and biodegradable ingredients for laundry detergents is on the rise, with companies exploring sustainable alternatives in response to growing concerns over environmental impact. - **Dissolvable Sheets as an Innovative Form of Laundry Detergent:** The use of dissolvable sheets as an innovative form of laundry detergent is a disruptive innovation opportunity, as brands can offer a more convenient and eco-friendly alternative to traditional liquid and powder detergent formats. ### Where This Applies - **Eco-friendly Laundry Products and Services:** Companies in the eco-friendly laundry industry should explore offering a wider range of scent options and using natural and biodegradable ingredients, while also considering dissolvable sheet formats for their products as an innovative edge. - **Personal Care Products Industry:** The trend towards more natural and biodegradable ingredients in laundry detergents is also impacting the personal care products industry, as consumers look for products with sustainable and environmentally friendly ingredients. - **Manufacturing and Packaging Industries:** As companies seek out more sustainable and eco-friendly alternatives for their products, there is a disruptive innovation opportunity for manufacturers and packaging industries to develop and provide new, more sustainable packaging options. ## Related on Trend Hunter - [Sustainable Laundry Detergent Sheets](https://www.trendhunter.com/trends/sustainable-laundry-detergent-sheet.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md) - [Low-Waste Detergent Sheets](https://www.trendhunter.com/trends/clean-laundry-detergent.md) - [Plastic-Free Laundry Detergent Sheets](https://www.trendhunter.com/trends/clean-cult-laundry-detergent-sheets.md) - [Free-From Detergent Sheets](https://www.trendhunter.com/trends/laundry-detergent-sheets-free-clear.md) - [Convenient Detergent Sheets](https://www.trendhunter.com/trends/persil-laundry-detergent-sheets.md) - [Mess-Free Laundry Detergent Sheets](https://www.trendhunter.com/trends/power-sheets-laundry-detergent.md) - [Simplified Laundry Detergent Sheets](https://www.trendhunter.com/trends/carbona-laundry-detergent-sheets.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/nonbio-laundry-powder.md)