# Denim-Specific Detergents The Laundress Denim Wash is Designed to Clean and Preserve Color By Jana Pijak | Published 2020-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/laundress-denim-wash References: [bestmadeco](https://bestmadeco.com/products/denim-wash?taxon_id=1452) & [thelaundress](https://www.thelaundress.com/denim-wash-16-fl-oz.html) The Laundress Denim Wash is specially designed to clean and preserve the material while ensuring color doesn't run or fade. The product is part of the brand's [artisan detergent range](https://www.trendhunter.com/trends/the-laundress-relaunch) that also includes products used to wash delicates or performance sportswear items specifically. The Laundress Denim Wash detergent consists of [non-toxic, allergy-free and cruelty-free](https://www.trendhunter.com/trends/charlies-soap-1) ingredients that include Plant-Derived Anionic and Nonionic Surfactants. The product fights stains with cleaning enzymes and also includes cleaning enhancers that are mineral-derived. Lastly, the detergent is [naturally scented with essential oils](https://www.trendhunter.com/trends/surf-joy-infused-fragrance-range) that replace harsh chemicals. This denim-specific detergent speaks to consumers' growing desire for artisan cleaning supplies that are also non-toxic. Additionally, this product promotes a sustainable lifestyle thanks to its ability to preserve denim ensuring a longer lifespan for one's garments. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 24% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Artisan Cleaning Supplies:** The rise of artisan cleaning supplies reflects consumers' growing desire for high-quality, non-toxic products in the market. - **Sustainable Fashion:** Denim-specific detergents like The Laundress Denim Wash contribute to the promotion of sustainable fashion by preserving the lifespan of garments. - **Non-toxic Cleaning Products:** The demand for non-toxic cleaning products is increasing, and denim-specific detergents fulfill this need by using natural ingredients instead of harsh chemicals. ### Industries Being Reshaped - **Cleaning Supplies:** The market for cleaning supplies is expanding to include specialized products like denim-specific detergents that cater to specific materials. - **Fashion Retail:** The fashion retail industry can leverage the popularity of denim-specific detergents to promote sustainable practices and longer-lasting garments. - **Beauty and Personal Care:** The beauty and personal care industry can tap into the trend of non-toxic cleaning products by offering more environmentally friendly and skin-safe options. ## Related on Trend Hunter - [Clothing-Renewing Laundry Detergents](https://www.trendhunter.com/trends/dylon-detergent.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/dinobi-detergent.md) - [Gentle Laundry Detergents](https://www.trendhunter.com/trends/fabric-rinse.md) - [Premium Sustainable Garment Care](https://www.trendhunter.com/trends/celsious.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/nonbio-laundry-powder.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [Gym Gear-Specific Laundry Pods](https://www.trendhunter.com/trends/gymspin.md)