# Millennial-Targeted Laundry App Ads Laundrapp Aims to Reach Millennial Parents with Hassle-Free Ad By Grace Mahas | Published 2020-06-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/laundrapp References: [thedrum](https://www.thedrum.com/creative-works/project/incco-laundrapp-laundrapp-wants-lighten-the-lockdown-load) & [laundrapp](https://laundrapp.com/) Laundrapp, the [on-demand laundry app](https://www.trendhunter.com/trends/lg-launderette-of-love), recently debuted a new online campaign targetting Millennial parents during lockdown. The vibrant and humorous campaign was produced by Manchester-based digital agency [Neon](https://www.trendhunter.com/trends/neon-overflow) and is featured on the parent-specific UK website [Mumsnet](https://www.trendhunter.com/trends/bundles-of-joy). The new Laundrapp campaign aims to highlight it's accessible, hassle-free business model that gives parents more time to focus on juggling working from home, home-schooling their children, and finish other household chores. The ad hopes to raise awareness that it's still open amid the social distancing restriction — compared to many cleaning services that were forced to close — and that busy parents can use the service without having to leave their home in a safe, contactless manner. Image Credit: Laundrapp ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **On-demand Laundry Apps:** Disruptive innovation opportunity: Develop a laundry app that caters specifically to the needs of Millennial parents, offering convenience and time-saving features. - **Targeted Online Advertising:** Disruptive innovation opportunity: Create digital campaigns that focus on specific demographic groups, such as Millennial parents, to effectively reach and engage with the target audience. - **Contactless Home Services:** Disruptive innovation opportunity: Explore the development of contactless service models that provide convenient solutions for busy parents, minimizing the need for physical interactions. ### Industries Being Reshaped - **Tech Industry:** Disruptive innovation opportunity: Utilize technology advancements to innovate and streamline laundry services, targeting the needs of busy Millennial parents. - **Digital Advertising Industry:** Disruptive innovation opportunity: Develop innovative advertising strategies that leverage digital platforms and target specific demographics to maximize engagement and conversion. - **Home Service Industry:** Disruptive innovation opportunity: Reimagine home service models to prioritize safety, convenience, and contactless interactions, catering to the demands of time-strapped parents. ## Related on Trend Hunter - [Branded On-Campus Laundry Lounges](https://www.trendhunter.com/trends/oncampus-laundry.md) - [Next-Gen Laundromats](https://www.trendhunter.com/trends/plano-laundry.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Comedic Laundry Campaigns](https://www.trendhunter.com/trends/youre-gonna-need-more-tide.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Nursery Brand Parenting Apps](https://www.trendhunter.com/trends/mamas-papas-app.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md)