# Next Gen Multimedia Platforms Hello Sunshine Launches Sunnie, a Gen Z Media and Lifestyle Platform By Georgia Wray Norsten | Published 2025-06-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/launches-sunnie References: [wearesunnie](https://www.wearesunnie.com/) & [variety](https://variety.com/2025/tv/global/reese-witherspoon-hello-sunshine-sunnie-genz-cannes-lions-1236435091/)  '[Hello Sunshine](https://www.trendhunter.com/trends/sunnie-reads)' launches 'Sunnie,' a new multimedia and experiential brand built to serve the next generation of storytellers, creators, and changemakers. The initiative is designed for Gen Z girls and young women, providing a safe and inspiring space to explore identity, creativity, and empowerment without the pressure of perfection. Unveiled on today, Sunnie is more than a content hub -- it’s a movement anchored in joy, authenticity, and agency. With digital zines, book clubs, custom curricula, and in-person events, the platform leverages Hello Sunshine’s storytelling pedigree and partnerships with mission-driven organizations, including the [Child Mind Institute](https://www.trendhunter.com/trends/ready-rocker-1) and the Women’s Sports Foundation. Foundational partner e.l.f. Beauty is helping bring this vision to life through campaigns and creator collaborations with names like Lana Condor and Raegan Revord. Sunnie is now live on TikTok, [Instagram](https://www.trendhunter.com/trends/sunroom), YouTube, and Pinterest. Learn more at wearesunnie.com. Image Credit: Sunnie ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 60% | Activity: 64% | Freshness: 43% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Gen-z-focused Media Platforms:** Multimedia platforms targeting Gen Z with niche, authentic content foster community engagement among younger audiences seeking representation and empowerment. - **Collaborative Brand Partnerships:** Brands like e.l.f. Beauty partnering with media platforms offer mutual benefits by co-creating content that resonates with shared audiences and enhances brand narratives. - **Experiential Content Integration:** The blend of digital media with in-person events and custom curricula appeals to Generation Z’s preference for immersive and interactive experiences. ### Sectors Adopting This - **Digital Media Publishing:** The rise of Gen-Z-centric media platforms presents opportunities for digital publishers to innovate content delivery methods and storytelling formats. - **Beauty and Personal Care:** Partnerships with multimedia brands enable beauty industry players to engage with young consumers through co-created content and influencer collaborations. - **Event Planning and Management:** The integration of multimedia content with live events calls for innovative approaches in the event management industry to craft compelling, tailored experiences. ## Related on Trend Hunter - [Experiential Shopping Platforms](https://www.trendhunter.com/trends/sune.md) - [Next-Gen Book Clubs](https://www.trendhunter.com/trends/sunnie-reads.md) - [Stereotype-Fighting Social Platforms](https://www.trendhunter.com/trends/sunroom.md) - [Fragrance-Forward Tween Bodycare](https://www.trendhunter.com/trends/sunryz.md) - [Gen Z Media Agencies](https://www.trendhunter.com/trends/72andsunny.md) - [Tween-Oriented Content Series](https://www.trendhunter.com/trends/claires-1.md) - [SPF Comedy Specials](https://www.trendhunter.com/trends/sunhinged.md) - [Teen Equity Initiatives](https://www.trendhunter.com/trends/generation-e.md) - [Promotional Link-Sharing Platforms](https://www.trendhunter.com/trends/superlink.md)