# Chuckling Coffee Initiatives Laughing Man Worldwide Gives 100% of Profits Back to the Community By Erin Fox | Published 2013-02-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/laughing-man-worldwide References: [shopwithmeaning.org](http://shopwithmeaning.org/2012/02/rise-and-shine-with-laughing-man-worldwides-socially-responsible-coffee/) & [secure.laughingmancheckout](https://secure.laughingmancheckout.com/) From giggling to outlandish hollering, the Laughing Man Worldwide company uses a cleverly titled branding initiative to target a new genre of coffee drinkers. Laughing Man Worldwide provides two services to our world; the first begins with the company supporting community startup and programs to foster a new era of socially responsible thinkers. The second envolves the company donating 100% of the profits back into the community. This socially conscious company uses only the finest ingredients to tailor to luxury minded people. With [celebrity spokesperson Hugh Jackman](https://www.trendhunter.com/trends/the-weeknd-and-nespresso), the brand focuses on getting the word out about its [completely organic ingredients](https://www.trendhunter.com/trends/expressive-organic-coffee). The company also believes in education and supports channeling peace through said adventure. **Contact Information** Laughing Man [website](https://secure.laughingmancheckout.com/) Laughing Man [Twitter](https://twitter.com/livelaughingman) Laughing Man [Facebook](https://www.facebook.com/livelaughingman) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Socially Responsible Brands:** Laughing Man Worldwide's initiative to support community startups and donate 100% of profits presents an opportunity for businesses to create brands that prioritize social impact. - **Luxury Organic Ingredients:** Laughing Man Worldwide's focus on using the finest organic ingredients creates a trend for luxury brands to emphasize the quality and sustainability of their products. - **Celebrity Endorsements for Social Causes:** With Hugh Jackman as a spokesperson, Laughing Man Worldwide highlights the trend of using celebrity endorsements to bring attention to social causes, providing an opportunity for other brands to align with influential figures for their own cause-driven initiatives. ### Industries Being Reshaped - **Coffee Industry:** Laughing Man Worldwide's branding initiative targets coffee drinkers, creating opportunities for companies in the coffee industry to adopt socially responsible practices and support community programs. - **Sustainable and Organic Products:** Laughing Man Worldwide's emphasis on organic ingredients opens up opportunities for companies in the sustainable and organic products industry to enhance their offerings and cater to luxury-minded consumers. - **Cause Marketing:** With Laughing Man Worldwide's celebrity endorsement and focus on social impact, there's a growing opportunity for businesses in various industries to incorporate cause marketing into their strategies, aligning their brands with social causes. ## Related on Trend Hunter - [Charitable Festive Coffee Blends](https://www.trendhunter.com/trends/manatee-coffee.md) - [Troops-Supporting Coffee Brands](https://www.trendhunter.com/trends/hanx-for-our-troops.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Black Youth-Empowering Coffee Brands](https://www.trendhunter.com/trends/bartholomew-jones.md) - [Sustainable Coffee Ventures](https://www.trendhunter.com/trends/staten-island.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md) - [Ethical Coffee Partnerships](https://www.trendhunter.com/trends/win-win-coffee.md) - [Coffee-Themed April Fool's News](https://www.trendhunter.com/trends/eight-oclock-coffee.md)