# Captivating Laughter-Capturing Photos Konrad Sieron Captures His Subjects in States of Glee By Paul Maccarone | Published 2013-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/laughing-captures References: [inspirationhut.net](http://inspirationhut.net/inspiration/keep-smiling-a-fun-and-creative-project-by-konrad-sieron/) & [konradsieron](http://www.konradsieron.com/) They say laughter is the best medicine and it certainly is true regarding these laughing photos. Photographer Konrad Sieron captures subjects during intense fits of laughter to create these stimulating images. They're part of an [ad campaign](https://www.trendhunter.com/trends/dynamic-campaign) designed around the idea that people need to [keep smiling](https://www.trendhunter.com/trends/cocolab). While these [laughter captures](https://www.trendhunter.com/trends/joycapture) are anything but serious, the message they portray is an important but often forgotten issue. It's so easy to get caught up in all the serious issues of the world that it's often hard to step back and enjoy yourself. It's a scientific fact that laughter is good for the body and mind as it releases endorphines, which promote a feeling of well-being. So with that said, get out there and make all your loved ones laugh! ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Laughter Therapy Trend:** The trend of using laughter therapy to promote mental and physical health by individuals and companies. - **Memorable Moment Trend:** The trend of creating memorable moments through photography and marketing campaigns to boost engagement and brand loyalty. - **Inclusive Advertising Trend:** The trend of using real and diverse people in advertising campaigns to promote inclusivity and authenticity. ### Where This Applies - **Photography Industry:** There is an opportunity for photographers to experiment with capturing unconventional and joyful moments to create an appealing brand image that resonates with customers. - **Health and Wellness Industry:** Health and wellness companies can partner with laughter therapists to facilitate group sessions, develop mobile applications, and create personalized wellness plans centered around the health benefits of laughter. - **Marketing and Advertising Industry:** Companies can consider using authentic and inclusive imagery in their advertising campaigns, leveraging the popularity of viral memes or incorporating socially relevant themes to connect with their audiences. ## Related on Trend Hunter - [Smile-Focused Running Campaigns](https://www.trendhunter.com/trends/smile-20.md) - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Laughing Contract Sweeepstakes](https://www.trendhunter.com/trends/laughing-contract-sweeepstakes.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Happiness-Boosting Toothpastes](https://www.trendhunter.com/trends/fresh-mint-toothpaste.md) - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [Comprehensive Humor-Based Toolkits](https://www.trendhunter.com/trends/humor-based-toolkits.md)