# 1 Euro a Day Cars LaudaMotion By Bianca | Published 2008-03-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/laudamotion-free-car References: [laudamotion](https://www.laudamotion.com/smart-mieten-1-euro.do) How would you like to have a car, for about $1.50 a day? In Germany and Austria, you can have a car to cruise around in and it won't cost you more than a euro a day. **[LaudaMotion](https://www.laudamotion.com/smart-mieten-1-euro.do)**offers people Smart cars, the only catch is that they're plastered in ads. If you don't mind riding around in a mobile deodorant ad or vodka commercial, they'll loan you a car covered in ads from Monday to Friday. Now that's Smart! You can only have the car between 9 am and 6 pm, but they require you have to drive a minimum of 40 km (20 miles) each day to make sure enough people see the ads. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Car Advertising:** Opportunity for advertisers to reach a wide audience through car rentals covered in ads. - **Shared Mobility:** Affordable car rentals for short periods of time, allowing more people to access transportation. - **Alternative Revenue Models:** Car rental companies offering low-cost rentals in exchange for advertising space. ### Sectors Adopting This - **Advertising:** Advertisers can explore new avenues by placing ads on rental cars, reaching potential customers while they commute. - **Transportation:** Shared mobility services can disrupt traditional car rental services, providing more affordable options for short-term transportation needs. - **Car Rental:** Car rental companies can adopt alternative revenue models, such as offering low-cost rentals in exchange for advertising, tapping into a new customer base. ## Related on Trend Hunter - [Affordable Public Transport Initiatives](https://www.trendhunter.com/trends/public-transport.md) - [Luxury Car Rental Services](https://www.trendhunter.com/trends/luxury-car-rental-montreal.md) - [Elf-Inspired Cars](https://www.trendhunter.com/trends/elfmobile.md) - [Flexible Monthly Car Shares](https://www.trendhunter.com/trends/turo-monthly.md) - [Accessible All-Electric Cars](https://www.trendhunter.com/trends/volkswagen-id-every1-concept.md) - [Diminutive Urban Electric Cars](https://www.trendhunter.com/trends/urban-electric-cars.md) - [Branded Automotive Countryside Tours](https://www.trendhunter.com/trends/porsche-rooftop-camper-experience.md) - [Compact Electric Microcars](https://www.trendhunter.com/trends/compact-electric-microcar.md) - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md)