# Artisan Bakery Branding Laucke Flour Packaging Communicates a Crisp Integrity and Quality By Amelia Roblin | Published 2011-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/laucke-flour-packaging References: [lovelypackage](http://lovelypackage.com/laucke-flour/#more-24567) & [blacksquid.au](http://www.blacksquid.com.au/packaging.php) You may notice that the numbers of [plain cardboard cartons](https://www.trendhunter.com/trends/lata-pancakes) have increased amidst the specialty and health food sections of grocery stores. Laucke Flour packaging follows this shift towards a much earthier appearance, with the aim of capturing the attention of natural cooks. To the consumer, the use of [unprinted brown card](https://www.trendhunter.com/trends/blueprint-coffee) and the limiting of dyes and inks often references a certain care of the environment or the organic purity of the ingredients inside. Its simplicity and minimally processed appearance may also suggest a certain degree of hand harvesting, preparation and wrapping that communicates top quality. For all of the aforementioned reasons, [Black Squid Design's](https://www.trendhunter.com/trends/all-black-everything-preworkout) revamping of Laucke Flour packaging means that it matches the craving of proficient and professional bakers, who are of course the target consumers of the product. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 70% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Earthy Packaging:** As plain cardboard cartons increase amidst specialty and health food sections, there is an opportunity for earthy packaging designs that communicate care for the environment and organic purity of ingredients. - **Simplicity and Minimalism:** The use of unprinted brown card and limiting dyes and inks suggest handmade and minimally processed products, catering to consumers who value top quality and craftsmanship. - **Specialty and Niche Branding:** As professional and proficient bakers become the target consumers of artisanal products, there is a growing opportunity for niche branding strategies that cater to specific consumer groups. ### Who This Affects Most - **Food Packaging:** There is an opportunity for food packaging companies to innovate earthy packaging designs that cater to the growing interest in natural ingredients and environmentally-friendly production processes. - **Artisanal Baking:** Artisanal baking companies can leverage the demand for minimally processed and handmade products by adopting unique and niche branding strategies, catering to the needs of specific consumer groups. - **Organic Food Production:** As consumers increasingly value organic purity and sustainability, there is an opportunity for organic food producers to use earthy and minimalist branding and packaging designs to communicate their commitment to environmentally-friendly practices. ## Related on Trend Hunter - [Specialty Flour Packaging Designs](https://www.trendhunter.com/trends/specialty-flour.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md)