# Pie Crust Texture Chips These New Lattice Chips are Lay's Latest Innovation By Davina Sinnatamby | Published 2014-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lattice-chips References: [foodbeast](http://www.foodbeast.com/2014/04/02/lays-new-lattice-cut-chips-look-like-they-can-top-mini-pies/) & [lays](http://www.lays.ca/) [Lay's](https://www.trendhunter.com/trends/new-lays-chips) new Lattice Chips look like the top of a pie. They are the newest addition to the [Lay's family](https://www.trendhunter.com/trends/lays-potato-chips). The chips are cut thick and then cut into a lattice-like shape. These delicious pie-crust looking chips are then cooked in small batches to maintain their desired crispiness. The [Kettle Cooked Lattice Cut chips](https://www.trendhunter.com/trends/kettle-krinkle-chips) come in two flavors: Aged Cheddar & Black Pepper takes inspiration from these two basic favorite flavors and combines them; Roasted Garlic and Sea Salt is dominated by the garlic taste with just a hint of sea salt to balance it out. If you're in for a new chip adventure, then I recommend grabbing a few bags of each flavor and finding out if you like this new treat. They are an ideal addition to those summer barbecues coming up. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Lattice Cut Chips:** Lay's new lattice-cut chips offer a unique twist on traditional potato chips, creating a trend of textured snacking experiences. - **Flavor Fusion:** The combination of aged cheddar and black pepper in Lay's lattice chips demonstrates a trend towards innovative flavor pairings. - **Small Batch Cooking:** The small batch cooking method used by Lay's to create their lattice chips taps into the trend of artisanal and handmade food production. ### Who This Affects Most - **Snack Food:** The introduction of lattice cut chips by Lay's presents an opportunity for snack food companies to explore new texture innovations in chip products. - **Food Manufacturing:** The flavor fusion showcased by Lay's lattice chips opens up possibilities for food manufacturers to experiment with unique and unexpected flavor combinations in their products. - **Cooking Equipment:** The trend of small batch cooking illustrated by Lay's lattice chips suggests a need for cooking equipment that allows for precise and efficient production of small batch artisanal snacks. ## Related on Trend Hunter - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Free-From Comfort Food Chips](https://www.trendhunter.com/trends/lays-baked.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Sweetened Potato Chip Snacks](https://www.trendhunter.com/trends/lays-sweet-salty-dipped-clusters.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Heart-Shaped Flavored Chips](https://www.trendhunter.com/trends/shapez-heartiez.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Tailgate-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-brand-7-layer-dip.md)