# Bottled Butterscotch Lattes Starbucks' Limited-Edition Latte for Fall Comes Ready to Drink By Laura McQuarrie | Published 2018-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/latte-for-fall References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3998-new-on-the-shelves) & [starbucks](https://www.starbucks.com/) Well into January of this year, [Starbucks](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte) announced the Smoked Butterscotch Latte as an all-new drink that could be enjoyed hot, iced or blended—and now, the latte for fall is being offered in a [limited-edition bottled format](https://www.trendhunter.com/trends/starbucks-multiserve). The cozy autumnal beverage is called out as one that's buttery, savory and flavored with other natural flavors. The Smoked Butterscotch Latte is recognized by fans as a satisfying take on a classic dessert, as well as an accessible way to enjoy an option off of the Starbucks secret menu that reminds of "[Butterbeer" from the Harry Potter series](https://www.trendhunter.com/trends/coffee-mate-x-harry-potter-butterbeer). Smoky flavors are gaining traction in the food and beverage industry, as smoked flavors can help to create a sense of nostalgia and create a richly enhanced flavor experience. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Bottled Beverages:** Opportunity to capitalize on consumers' desire for convenient and on-the-go options for their favorite seasonal drinks. - **Nostalgic Flavors:** Opportunity to create products that tap into consumers' sense of nostalgia and evoke feelings of familiarity and comfort. - **Smoked Flavors:** Opportunity to explore innovative ways to incorporate smoky flavors into various food and beverage products for a unique and enhanced taste experience. ### Where This Applies - **Beverage Industry:** Opportunity for beverage manufacturers to create and market limited-edition bottled versions of popular seasonal drinks. - **Food Industry:** Opportunity for food companies to develop products that feature nostalgic flavors and capitalize on consumers' desire for comforting and familiar tastes. - **Flavor Industry:** Opportunity for flavor companies to innovate and create new technologies and applications for incorporating smoked flavors into various food and beverage products. ## Related on Trend Hunter - [Nutty Oat-Flavored Fall Lattes](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte.md) - [Sweet Layered Frappucinos](https://www.trendhunter.com/trends/layered-butterscotch-frappucino.md) - [Blended Sweet Potato Beverages](https://www.trendhunter.com/trends/osatsu-butter-frappuccino.md) - [Maple-Flavored Bourbon Lattes](https://www.trendhunter.com/trends/maple-bourbon-latte.md) - [Expanded Autumn Coffee Offerings](https://www.trendhunter.com/trends/autumn-coffee.md) - [Premixed Cold Honeycomb Coffees](https://www.trendhunter.com/trends/starbucks-golden-toffee-honeycomb.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Chilled Autumnal Cafe Drinks](https://www.trendhunter.com/trends/maple-hazel-iced-latte.md) - [Buttery Pecan-Flavored Lattes](https://www.trendhunter.com/trends/butter-pecan-latte.md)