# Latin Culture-Inspired Pop-Ups The Latina Bodega by bybabba Boldly Celebrates Latinx Culture By Kalin Ned | Published 2019-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/latinx-culture References: [showfields](http://www.showfields.com/) & [bybabba](https://www.bybabba.com/) Latinx culture is being paid homeage to in its entirety through this interactive and multi-faceted [pop-up store](https://www.trendhunter.com/trends/taste-the-aloha-experience) at SHOWFIELDS in New York City. The temporary activation is curated by Babba C Rivera, who was a first-generation Latin immigrant from Sweden. The pop-up experience opens to the public on August 28th. It will boast a variety of Latin-founded brands and businesses, ultimately facilitating a platform for these individuals to thrive professionally and gain exposure. Some of the brands include [ready-to-wear fashion brand](https://www.trendhunter.com/trends/casa-fila) Siliva Tcherassi, farm-to-face skincare label Tata Harper, accessories and apparel company Hija de tu Madre, and more. In addition to this, the 'Latina Bodega' pop-up extends Latinx culture to the public through purposeful programming, featuring a group of panelists and speakers. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Latinx Culture Celebration:** Brands and businesses are tapping into the Latinx culture to create interactive and immersive pop-up experiences. - **Platform for Latinx Professionals:** Pop-up stores provide a platform for Latinx entrepreneurs to gain exposure and thrive in the market. - **Purposeful Programming:** Pop-up activations include panel discussions and speaker events to educate and engage the public in Latinx culture. ### Industries Being Reshaped - **Retail:** Retailers can create Latinx-themed pop-up stores to attract customers and promote diverse brands and products. - **Fashion:** Fashion industry can collaborate with Latinx designers and brands to create unique collections and gain new audiences. - **Events and Hospitality:** Event organizers can curate Latinx-themed pop-up experiences to provide attendees with immersive cultural experiences. ## Related on Trend Hunter - [Multi-Sensory Hispanic Pop-Ups](https://www.trendhunter.com/trends/house-of-heritage.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Mexican Holiday Tequila Pop-Ups](https://www.trendhunter.com/trends/1800-taste-tiendita.md) - [Latina Fashion Dolls](https://www.trendhunter.com/trends/latinistas.md) - [Two-Day Multimedia Cultural Events](https://www.trendhunter.com/trends/the-art-of-being-latin.md) - [Latino-Inspired Rebranding Initiatives](https://www.trendhunter.com/trends/latinaowned-food-brand.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Swedish Candy Pop-Ups](https://www.trendhunter.com/trends/bubs-sweeteasy.md) - [Vibrant Greengrocer Pop-Ups](https://www.trendhunter.com/trends/fruteria.md)