# Latino-Inspired Rebranding Initiatives Kiosco is a Bold and Colorful Latina-Owned Food Brand By Kalin Ned | Published 2025-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/latinaowned-food-brand References: [nosh](https://www.nosh.com/pr/2025/03/12/kiosco-latinaowned-food-brand-rebrands-to-celebrate-latin-roots-and-expand-mission) & [eatkiosco](https://eatkiosco.com/)  Kiosco — formerly known as [Toast-It](https://www.trendhunter.com/trends/toastit) — is a Latina-owned food brand that has undergone a [significant rebranding](https://www.trendhunter.com/trends/its-that-simple) to celebrate its Latin roots and expand its mission of making authentic, guilt-free Latin food staples more accessible. Founded by Venezuelan sisters Maria Fernanda ('Mafe') and Maria Corina ('[Coco](https://www.trendhunter.com/trends/coconut-oil-body-scrub)') Cabezas, Kiosco draws inspiration from the vibrant food traditions and communal spirit of Latin American culture. Even the brand's name — Kiosco — reflects the lively corner spots in Latin communities where people gather to share food and culture. The Latina-owned food brand's rebrand aligns with the sisters’ goal of bringing these traditions to households across the US. Core products in Kiosco's lineup include ready-to-toast arepas and pandebonos (Colombian cheese bread) that are gluten-free and made with simple, natural ingredients. Image Credit: Kiosco ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 46% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Culturally-inspired Brand Rebranding:** This trend highlights a wave of brands embracing cultural authenticity in their rebranding efforts to create a deeper connection with diverse consumer bases. - **Nostalgic Food Revival:** A growing interest in reviving traditional culinary staples, such as arepas and pandebonos, is reshaping how brands develop and market ethnic food products. - **Latina Entrepreneurial Leadership:** Latina founders are increasingly leading innovative business ventures, driving cultural representation and diversification in the global marketplace. ### Where This Applies - **Latin-american Food Industry:** The revitalization and accessibility of traditional Latin-American cuisine are expanding the industry and capturing the interest of diverse culinary enthusiasts. - **Food and Beverage Marketing:** Rebranding that emphasizes cultural narratives offers novel approaches for the food and beverage sector to engage consumers seeking authenticity. - **Gluten-free Product Market:** The development of gluten-free versions of traditional ethnic foods is propelling growth in this health-conscious market segment. ## Related on Trend Hunter - [Guilt-Free Frozen Arepas](https://www.trendhunter.com/trends/toastit.md) - [Latin-Inspired Youth-Focused Foods](https://www.trendhunter.com/trends/limitededition-meals.md) - [Clean-Label Sofrito Sauces](https://www.trendhunter.com/trends/sofrito-cooking-sauces.md) - [Protein-Packed Burrito Bowls](https://www.trendhunter.com/trends/cantina-latina.md) - [Startup Coffee Collections](https://www.trendhunter.com/trends/cafecito.md) - [Plant-Based Latin Entrees](https://www.trendhunter.com/trends/latin-entrees.md) - [Latin-Inspired Kitchenware](https://www.trendhunter.com/trends/latin-kitchen.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Nutrient-Dense Snack Products](https://www.trendhunter.com/trends/tosi-products.md)