# Charitable Icon Tees These Rafael Esquer Alfalfa T-Shirts Will Fund Scholarships for Students By Rafael Esquer | Published 2010-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/latin-divas-hispanic-heritage-month References: [alfalfa-seeds](http://www.alfalfa-seeds.com/help.php?section=about) & [alfalfa-seeds](http://www.alfalfa-seeds.com) These featured Rafael Esquer Alfalfa tees are definitely stylish statement pieces for a [charitable cause](https://www.trendhunter.com/trends/pieta). Entitled 'Seven Latin Divas,' this [t-shirt collection](https://www.trendhunter.com/trends/gap-1) features interesting pop art graphics on the front, making each piece within the line stand out. With a portion of its proceeds going towards funding scholarships for minority students at the Art Center College of Design, these tees are definitely worth taking a look at. **Implications** - Any brand or company trying to engender goodwill among consumers and the media would be wise to invest in specialty products that are co-branded with charities. By sharing revenue from the purchase with a charitable organization, the company embeds its philanthropic benevolence in the subconscious of consumers. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 53% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Charitable Products:** Investing in specialty products co-branded with charities can help brands engender goodwill and embed their philanthropic benevolence in the subconscious of consumers. - **Pop Art Graphics:** Using pop art graphics on products can make them stand out and appeal to consumers looking for unique and stylish statement pieces. - **Funding Scholarships:** Supporting scholarships for minority students through product sales can be a meaningful way for companies to contribute to education and diversity initiatives. ### Where This Applies - **Fashion:** The fashion industry can explore co-branded charitable products and incorporate pop art graphics to appeal to socially conscious consumers. - **Retail:** Retailers can collaborate with charities to create co-branded products and promote them as stylish statement pieces while supporting meaningful causes. - **Education:** Educational institutions and organizations can partner with companies to fund scholarships through product sales, promoting diversity and access to education. ## Related on Trend Hunter - [Culturally Influenced Chicano Fashion](https://www.trendhunter.com/trends/malcriadas-collective.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Collectible Tequila Launches](https://www.trendhunter.com/trends/paisaboys.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Family-Focused Streetwear Collabs](https://www.trendhunter.com/trends/patron-tequila-1.md) - [Ultra-Ethical Charitable Sweatshirts](https://www.trendhunter.com/trends/good-for-sunday-x-cbc-collaboration.md) - [Latin American-Inspired QSR Merch](https://www.trendhunter.com/trends/latest-starbucks-merch.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md)