# Pre-Shave Jojoba Bead Scrubs The Lather & Wood Shaving Co. Face Scrub Preps Skin for the Day By Michael Hemsworth | Published 2017-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lather-wood-shaving References: [shophealthy.in](http://www.shophealthy.in/Best-Face-Wash-for-Men-Lather-Wood-s-Face-Scrub-Luxurious-Exfoliating-Mens-Face-Wash-for-the-Man-s-Man-4oz-Facial-Cleanser-for-Men-602401819481) The Lather & Wood Shaving Co. Face Scrub is positioned as being a premium cosmetic for men who are looking to increase the health of their skin without using harsh chemicals or synthetic ingredients. Made with jojoba beads that work to [remove dead skin](https://www.trendhunter.com/trends/buffing-bar) and built up grime, the scrub will prepare skin for a [smooth shave](https://www.trendhunter.com/trends/shave-oil) or simply get it prepped for the day. [Men's grooming](https://www.trendhunter.com/trends/premium-grooming-brand) has increased exponentially over the past several years with more male consumers opting to pick up products that are made with their lifestyle and needs in mind. The Lather & Wood Shaving Co. Face Scrub works for guys with any kind of skin type to make it suitable to pick up and try without worry. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Men's Grooming:** The rise in men's grooming products presents an opportunity for new brands to disrupt the market with innovative and tailored offerings for male consumers. - **Natural Ingredients:** The demand for skincare products made with natural ingredients creates a space for disruptive innovation in the beauty and cosmetics industry. - **Skin Preparation:** Developing innovative pre-shave scrubs like The Lather & Wood Shaving Co. Face Scrub can disrupt the skincare industry by addressing the needs of consumers looking for effective skin preparation before shaving or daily routines. ### Industries Being Reshaped - **Men's Grooming:** The rise in men's grooming has created a market for innovative products, providing opportunities for new brands and established companies to offer tailored solutions for male consumers. - **Beauty and Cosmetics:** The demand for natural ingredients in skincare products creates an opportunity for companies to disrupt the beauty and cosmetics industry with innovative and sustainable offerings. - **Skincare:** The introduction of innovative pre-shave scrubs like The Lather & Wood Shaving Co. Face Scrub can disrupt the skincare industry by offering effective skin preparation solutions to consumers. ## Related on Trend Hunter - [Two-Tone Facial Scrub Bars](https://www.trendhunter.com/trends/deep-scrub-face-bar.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md) - [Electric Facial Scrubbers](https://www.trendhunter.com/trends/the-face-buffer-pro.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Silicone-Crafted Body Scrubbers](https://www.trendhunter.com/trends/manscaped-the-body-buffer.md) - [Antioxidant-Rich Men's Exfoliating Treatments](https://www.trendhunter.com/trends/mens-exfoliating-treatment.md) - [Gentle Facial Shaving Kits](https://www.trendhunter.com/trends/oilplaning.md) - [Soothing Post-Shave Oils](https://www.trendhunter.com/trends/beard-neck-oil.md) - [High-Quality Shaving Cosmetics](https://www.trendhunter.com/trends/dr-squatch-shaving-products.md)