# Shaving Cream Cleansers Plant Apothecary's 'Lather Rinse Repeat' Cleanser is Also a Shaving Cream By Madison Mackay | Published 2018-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lather-rinse-repeat References: [popsugar](https://www.popsugar.com/beauty/Plant-Apothecary-Cleanser-Target-44544445) & [plantapothecary](https://plantapothecary.com/product/lather-cleanse-repeat-organic-lathering-oil-cleanser-and-shaving-cream/) Mega-brand [Target](https://www.trendhunter.com/trends/futurewise) started selling a new face cleanser, 'Lather Rinse Repeat' by [Plant Apothecary](https://www.trendhunter.com/trends/daring-plant-chicken), that also doubles as shaving cream. The [organic foaming facial cleanser](https://www.trendhunter.com/trends/botanity-makiol) is being sold for $18 in all Target stores across the United States. Cruelty-free and vegan, the new cleanser contains organic avocado and sea buckthorn oils that were added to deeply clean, exfoliate and soothe stressed skin. Designed to be used on all types of skin, this dual-purpose product will moisturize the face after washing and the skin after shaving. The new Lather Rinse Repeat foaming facial cleanser by Plant Apothecary is just one of the new products that Target is releasing to revamp its beauty section. Image Credit: Pop Sugar, Target ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Dual-purpose Cleansers:** The rise of dual-purpose cleansers that serve both facial cleansing and shaving needs presents an opportunity for innovative beauty brands. - **Organic Skincare:** As consumers become more conscious about their skincare choices, the demand for organic skincare products like Plant Apothecary's 'Lather Rinse Repeat' cleanser/shaving cream hybrid is expected to grow. - **Revamping Beauty Sections:** Retailers like Target are reimagining their beauty sections by introducing innovative products like Plant Apothecary's multi-functional cleanser to attract customers and stay ahead of the competition. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of dual-purpose cleansers by developing innovative products that offer convenience and versatility to consumers. - **Organic and Natural Products:** The organic and natural products industry has an opportunity to leverage the growing preference for clean, eco-friendly skincare solutions by offering more multi-tasking products like Plant Apothecary's cleanser/shaving cream. - **Retail:** Retailers, particularly those in the beauty sector, can explore the disruptive innovation potential of revamping their beauty sections with unique products that cater to the evolving needs and preferences of consumers. ## Related on Trend Hunter - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Luxe All-Purpose Cleansers](https://www.trendhunter.com/trends/all-in-one-cleanser.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Creamy Whipped Cleansers](https://www.trendhunter.com/trends/whipped-cream-cleanser.md) - [Antioxidant-Rich Shaving Creams](https://www.trendhunter.com/trends/proraso-shaving-cream.md) - [Ultra-Gentle Face Cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser.md) - [Gentle Facial Shaving Kits](https://www.trendhunter.com/trends/oilplaning.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md)