# Skin-Tight Couture HMSlatex by Sophie Richardoz is Slim Fitting By Marica Zottino | Published 2011-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/latex-couture References: [lookinart.net](http://www.lookinart.net/2011/03/sophie-richardoz.html) & [etsy](http://www.etsy.com/shop/HMSlatex) HMSlatex by Sophie Richardoz presents [high-end latex couture](https://www.trendhunter.com/trends/kzk-studio). Who knew? The brand, founded in 2006, features garments that take inspiration from various sources outside of the typical erotic imagery associated with the material. The collection mixes up references to burlesque, costume period and art deco with contemporary mainstream catwalks details resulting in a completely fresh and new look. Even Gaga couldn’t resist, as she wore an HMSlatex outfit in [her performance](http://www.youtube.com/watch?v=RfeIM1QQ70c&feature=player_embedded) at BBC Radio 1. HMSlatex by Sophie Richardoz can also customize designs for customers, so if you're looking for an even more unique design than the ones featured, you're in luck. Latex has now officially been brought out of the bedroom, and into the world of [high-fashion couture](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **High-end Latex Couture:** Disruptive innovation opportunities in the fashion industry by incorporating latex materials in high-end couture designs. - **Mixing Traditional and Contemporary Styles:** Disruptive innovation opportunities in the fashion industry by combining traditional styles like burlesque and costume period with contemporary mainstream catwalks details. - **Customization in High-fashion:** Disruptive innovation opportunities in the fashion industry by offering customized designs for customers, providing a more unique and personalized fashion experience. ### Who This Affects Most - **High-fashion:** Disruptive innovation opportunities in the fashion industry by incorporating latex materials in high-end couture designs and offering customization options. - **Art and Design:** Disruptive innovation opportunities in the art and design industry by exploring new materials and combining traditional and contemporary styles in creative expressions. - **Entertainment and Performance:** Disruptive innovation opportunities in the entertainment and performance industry by incorporating unique fashion designs, such as latex couture, for stage performances and music videos. ## Related on Trend Hunter - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md)