<!-- canonical: https://www.trendhunter.com/trends/laterooms-greatrooms -->
<!-- robots: noindex -->

# Football Stadium Hotels
LateRooms.com Lets Manchester United Fans Sleep in ‘GreatRooms&#8217

By Ben Dutton | Published 2009-08-03 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/laterooms-greatrooms
References: [trendhunter](http://www.trendhunter.com/clips/unique-hotels-a-night-in-the-theatre-of-dreams) & [laterooms](http://www.laterooms.com/en/hotel-reservations/180368_old-trafford-manchester.aspx)

Accommodation website LateRooms.com is making dreams come true for [Manchester United](https://www.trendhunter.com/trends/manchester-united-3) fans this summer by transforming Old Trafford football stadium into a hotel suite for one night only.

As part of the summer-long ‘GreatRooms’ campaign, which sees some of the UK’s most desirable, out-of-bounds attractions transformed into hotel rooms, fans can apply online for this once-in-a-lifetime opportunity.

Best part? It’s free!

**Implications** - Extreme sports fans will stop at nothing to have an unforgettable experience in the context of their chosen team. The hospitality industry has taken advantage of this phenomenon by creating special rooms for diehard fans. Companies can take advantage of this opportunity by similarly customizing a product to appeal to these extreme fans.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 47% | Activity: 78% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels)

## Key Themes

### Key Themes Behind This Trend

- **Sports-fan Accommodation:** Hospitality companies can create specialized rooms and experiences for extreme sports fans.
- **Alternative Accommodation:** Accommodation companies can transform out-of-bounds attractions into unique hotel rooms.
- **Stadium Hospitality:** Stadiums can offer hospitality and accommodation experiences to fans during off-season periods.

### Where This Applies

- **Hospitality:** The hospitality industry can customize products to appeal to sports fans seeking unique experiences.
- **Accommodation:** Accommodation companies can transform unconventional spaces into unique and desirable hotel rooms.
- **Sports:** Sports teams and stadiums can explore off-season hospitality and accommodation opportunities to generate new revenue streams.

## Related on Trend Hunter

- [Dynamic Modern Football Stadiums](https://www.trendhunter.com/trends/manchester-united-3.md)
- [Courtside Hotel Experiences](https://www.trendhunter.com/trends/bed-on-the-baseline.md)
- [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md)
- [Big-Game Hospitality Experiences](https://www.trendhunter.com/trends/super-bowl-experience.md)
- [Motorsport-Inspired Hotel Suites](https://www.trendhunter.com/trends/stay-like-mclaren.md)
- [Tennis-Ball-Themed Hotel Suites](https://www.trendhunter.com/trends/ihg-rally-room.md)
- [Stadium-Themed Vacation Rentals](https://www.trendhunter.com/trends/pensacola-blue-wahoos.md)
- [Cheesy Snack-Themed Hotel Rooms](https://www.trendhunter.com/trends/cheezit-bowl.md)
- [Immersive Soccer Fan Platforms](https://www.trendhunter.com/trends/virtual-platform.md)