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# Sunset-Inspired Fashion Designs
GEO's Late Sunset Collection Captures a Summery London Day

By Amy Duong | Published 2019-04-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/late-sunset
References: [hypebeast](https://hypebeast.com/2019/3/geo-spring-summer-2019-late-sunset-monogram-collection) & [geowebstore](https://www.geowebstore.com/)

London-based fashion label GEO captures the essence of a London sunset with the Late Sunset collection designed for the [Spring/Summer 2019 season](https://www.trendhunter.com/trends/digawel-springsummer-2026). Designer Geo Owen aims to evoke the same relaxing sense that comes with the setting sun during a late summer evening.

The seasonal designs are a part of the labels Collection 4 series and it features jackets, [long overcoats](https://www.trendhunter.com/trends/graphpaper-ss26), tees, pants, and more. The designs are seasonally appropriate, with accessories to accompany the apparel -- this features [beachy towels with black worded details](https://www.trendhunter.com/trends/auteurs-resort-2025-collection). A standout piece is the black set of denim pants and jacket, it features a monogram patterning in white that reads "G" in an all-over manner. It also features a small GEO logo in bright yellow as additional contrast at the rear end of the jacket.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 27% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Sunset-inspired Fashion:** Disruptive innovation opportunity: Develop new fabrics that mimic the colors and textures of a sunset for unique fashion designs.
- **Seasonal Collection:** Disruptive innovation opportunity: Create customizable seasonal collections that evoke specific moods or experiences.
- **Monogram Patterning:** Disruptive innovation opportunity: Introduce technology-driven solutions for creating intricate monogram patterns on clothing.

### Industries Being Reshaped

- **Fashion Design:** Disruptive innovation opportunity: Collaborate with textile researchers and engineers to develop new sunset-inspired fabrics.
- **Apparel Accessories:** Disruptive innovation opportunity: Design innovative beachy towels that incorporate functional features and branded details.
- **Textile Manufacturing:** Disruptive innovation opportunity: Implement advanced printing and dyeing techniques to create monogram patterns with higher efficiency and precision.

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