# Hunger-Inducing Sneakers Vans' New 'Late Night' Pack is Accented with Fast Food Graphics By Christopher Magsambol | Published 2016-01-11 | Updated 2016-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/late-night References: [hypebeast](http://hypebeast.com/2016/1/vans-late-night-pack-closer-look) & [vans](http://www.vans.com/shop/vans-late-night-pack) Images for Vans' new 'Late Night' pack have surfaced, all of which revolve around a strongly pronounced [fast food theme](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1). Taking inspiration from late night snacks or munchies, this collection features whimsical graphics of hamburgers, french fries and pizzas printed directly on each shoe. The collection is photographed on a bed of ingredients that accompany these foods, like lettuce and ketchup. In creating the unique collection, Vans used the [Sk8](https://www.trendhunter.com/trends/kpop-demon-hunters-1)-Hi and [Slip-On silhouettes](https://www.trendhunter.com/trends/harajuku-punk) as their canvas for these comfort food sneaker graphics. The entire collection is available for men, women and kids, with additional taco and donut graphics for those seeking more variety. Matching t-shirts with similar images on the pocket square can also be purchased on the brand's webstore. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 83% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Fast Food Fashion:** Opportunity to explore the intersection of fast food and fashion, creating unique and whimsical designs in clothing and accessories. - **Food-inspired Footwear:** Incorporating food graphics onto sneakers and other footwear, creating playful and attention-grabbing designs. - **Brand-branded Clothing Collections:** Collaborating with popular brands to create themed clothing collections that resonate with consumers' interests and preferences. ### Who This Affects Most - **Fashion:** Fashion industry can develop new lines of clothing and accessories that incorporate food-inspired designs. - **Footwear:** Opportunity for footwear brands to create themed collections with unique and playful graphics that appeal to consumers. - **Collaborative Marketing:** Brands partnering with popular fast food chains to create branded clothing collections, offering new opportunities for both industries. ## Related on Trend Hunter - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Hamburger-Inspired Sleek Footwear](https://www.trendhunter.com/trends/vandy-the-pink-4.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Graphic Skate Sneakers](https://www.trendhunter.com/trends/vans-otw-x-undercover.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md)