# Craveable Frozen Appetizer Lineups Walmart is Selling Frozen Appetizers for Late Night Cravings By Katherine Pendrill | Published 2020-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/late-night-cravings References: [delish](https://www.delish.com/food-news/a32674307/walmart-late-night-cravings/) & [walmart](https://www.walmart.com/ip/Great-Value-Cheeseburger-Onion-Rings-16-oz/290787232) [Walmart](https://www.trendhunter.com/trends/festive-snacks) knows that no one is immune to late night cravings, which is why the brand has just debuted a new lineup of frozen foods that will satisfy your sweet or savory tooth. Released under its Great Value brand, Walmart has created a series of products that are specifically designed to satisfy your late night cravings. In other words, the products are bursting with rich and indulgent flavors, unlike a lot of [better-for-you snack foods](https://www.trendhunter.com/trends/amys-kitchens). For those who lean towards [savory foods](https://www.trendhunter.com/trends/lakeside-foods), there are mouthwatering options like Cheeseburger Onion Rings and Pulled Pork Bites. For those who prefer sweets, there's cinnamon sugar-dusted Churro Bites and sweet Funnel Cake Sticks. All the products are sold frozen so all you have to do is pop them in the microwave or oven when a craving strikes. Image Credit: *Walmart.* ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Late-night Craving Solutions:** Opportunity to create more unique and indulgent flavors in frozen snack foods specifically designed for late-night cravings. - **Convenience Food Market Growth:** As the demand for convenient and quick food options is increasing, the market for frozen snack foods is projected to grow. - **Revitalization of Frozen Food Industry:** Comfort food trends and busy lifestyles are driving the revival of the frozen food industry, particularly in late-night snack options. ### Who This Affects Most - **Food Manufacturing:** Opportunity for food companies to create new products that cater to late-night snack cravings and offer a convenient option for consumers. - **Retail:** Supermarkets, grocery stores, and convenience stores can capitalize on the trend by stocking up on indulgent frozen snack foods designed for late-night cravings. - **Fast Food:** Fast food chains could expand their menu options with frozen snack foods that cater specifically to late-night cravings and offer them as a convenient takeaway option. ## Related on Trend Hunter - [Night Cravings-Focused Menus](https://www.trendhunter.com/trends/night-cravings.md) - [Festive Snack Products](https://www.trendhunter.com/trends/festive-snacks.md) - [Restaurant-Style Frozen Snacks](https://www.trendhunter.com/trends/farm-rich-product.md) - [Savory Heat-and-Eat Snacks](https://www.trendhunter.com/trends/farm-rich-frozen-snacks.md) - [Frozen Restaurant-Inspired Appetizers](https://www.trendhunter.com/trends/hooters.md) - [Consumer-Driven Frozen Snack Ranges](https://www.trendhunter.com/trends/farm-rich-products.md) - [In-House Retailer Pizza Products](https://www.trendhunter.com/trends/walmart-pizza.md) - [Flavor Mashup Snacks](https://www.trendhunter.com/trends/mad-genius-snack-lab.md) - [Late-Night Snacking Ice Creams](https://www.trendhunter.com/trends/late-night-ice-cream.md)