# Facial Hair for a Cause Late Night Beards By Trend Hunter 10554 | Published 2008-01-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/late-night-beards References: [suntimes](http://www.suntimes.com/entertainment/television/724210,beards010208.article) Late night talk show hosts David Letterman (The Late Show, CBS) and Conan O'Brien (Late Night With Conan O'Brien, [NBC](https://www.trendhunter.com/trends/candy-cane-brownie)) have been busy during the writer's strike - [growing out their facial hair](https://www.trendhunter.com/trends/premium-grooming-brand). According to the [Chicago Sun Times](https://www.trendhunter.com/trends/gillette-1), this effort is a partially in support of the effort to get writers a fair deal. **Implications** - It is as important for celebrities to show social responsibility as it is for companies, as both are essentially brand names with loyal followings. Attaching oneself to a cause is a good idea for big and small companies, as it creates a positive brand image to today's thoughtful, aware consumer. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 22% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Social Responsibility:** Celebrities should align themselves with causes to create a positive brand image and attract socially conscious consumers. - **Facial Hair Movements:** Growing out facial hair for a cause can be a way to show support and make a statement. - **Branding for Social Causes:** Attaching a company or brand to a cause can help create a positive brand image and attract socially conscious consumers. ### Where This Applies - **Entertainment:** Late night talk show hosts can use their platform to advocate for social causes. - **Advertising and Marketing:** Companies can align themselves with social causes to create a positive brand image and attract socially conscious consumers. - **Nonprofit and Charity:** Facial hair movements for causes can raise awareness and support for various charitable organizations. ## Related on Trend Hunter - [Writer's Strike-Supporting Campaigns](https://www.trendhunter.com/trends/wga-writers-strike.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Gray QSR Mascot Campaigns](https://www.trendhunter.com/trends/wendys-canada-goes-gray.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Upcycling Body Hair Initiatives](https://www.trendhunter.com/trends/pubes-for-the-planet.md)