# Boldly Spicy Tortilla Chips Late July Tortilla Chips are Turning Up the Heat with Two New Flavors By Michael Hemsworth | Published 2024-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/late-july-tortilla-chips References: [snackandbakery](https://www.snackandbakery.com/articles/110648-late-july-introduces-two-permanent-flavors-to-tortilla-chip-lineup) & [latejuly](https://www.latejuly.com/)  [Campbell's Late](https://www.trendhunter.com/trends/campbells-protein-soups) July tortilla chips are debuting two new additions to its permanent product portfolio to provide consumers with a way to increase the heat of their favorite recipes or snacks. The brand is introducing the new Hawaiian Habanero and Scorchin' Sauce flavors, which are both characterized by their [spicy flavor profile](https://www.trendhunter.com/trends/kettle-brand-chili-crisp) developed in response to increased demand amongst consumers for piquant fare. The Hawaiian Habanero flavor incorporates notes of pineapple and habanero for a sweet yet spicy profile, while the Scorchin' Sauce option has the bold spiciness of cayenne pepper in the mix. The new Campbell's Late July tortilla chips are both gluten-free, non-GMO and crafted with organic corn, like all the brand's existing options. The snacks are making their debut now in 7.8-ounce bags for $5.79 each. Image Credit: Late July ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 82% | Activity: 90% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Flavor Profile:** Increased demand for piquant fare is driving the development of tortilla chips with bold and spicy flavor profiles. - **Unique Flavor Combinations:** Tortilla chips are exploring unique flavor combinations such as pineapple and habanero or cayenne pepper for a distinctive taste experience. - **Health-conscious Snacking:** Organic, gluten-free, and non-GMO tortilla chips are meeting the needs of health-conscious consumers who seek flavorful snack options. ### Where This Applies - **Snack Food:** The snack food industry can embrace the demand for bold and spicy flavor profiles in tortilla chips and cater to health-conscious consumers. - **Organic Food:** The organic food industry can leverage the growing popularity of unique flavor combinations and create innovative tortilla chip options. - **Gluten-free Market:** The gluten-free market has an opportunity to tap into the demand for flavorful and healthy snacking alternatives, specifically in the tortilla chip category. ## Related on Trend Hunter - [Pickled Fruit-Flavored Tortilla Chips](https://www.trendhunter.com/trends/chamoy-tortilla-chips.md) - [Sweetly Seasonal Tortilla Chips](https://www.trendhunter.com/trends/late-july-brown-sugar-vanilla.md) - [Seasonal Viral Tortilla Chips](https://www.trendhunter.com/trends/late-july.md) - [Dressing-Inspired Snack Chips](https://www.trendhunter.com/trends/green-goddess-tortilla-chips.md) - [Fiery Nacho-Flavored Crisps](https://www.trendhunter.com/trends/scorchin-wavy-loaded-nachos.md) - [Collaboration Hot Sauce Snacks](https://www.trendhunter.com/trends/boulder-batch-yellowbird-habanero-potato-chips.md) - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [Piquant Sweet Potato Chips](https://www.trendhunter.com/trends/spicy-jalapeo-sweet-potato-chips.md) - [Spicy Sweet Potato Snacks](https://www.trendhunter.com/trends/habanero-nacho-sweet-potato-chips.md)