# Porto-Inspired Wine Packaging Graham's Launches Late Bottled Vintage (LBV) Collection By Niko Pajkovic | Published 2022-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/late-bottled-vintage References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2022/02/grahams-unveils-eye-catching-2017-late-bottled-vintage-collection/) & [grahams-port](https://www.grahams-port.com/)  American wine company [Graham’s Port](https://www.trendhunter.com/trends/natural-dairy-protein-ice-cream) has launched the 2017 Late Bottled Vintage (LBV) collection, a new line of premium Portuguese ports delivered in [vibrant bottle tubes dressed in designs](https://www.trendhunter.com/trends/simon-porte-jacquemus) inspired by the city of [Porto's](https://www.trendhunter.com/trends/kirkland-signature-belgian) architecture. Specifically, the tribute-paying tubes arrive in three colorways: Deep Purple, Burnt Orange, and Graham Green. The bottlings will be available in Waitrose, Morrisons, Asda locations. “We are very proud of the incredibly positive response to Graham’s 2015 Late Bottled Vintage Port over the last two years. We believe these beautiful tubes have brought vibrancy to the port category – appealing to both existing port drinkers, and the new generation that we have seen emerging" said Vicky Symington, Graham’s Brand Marketing Manager. Image Credit: Graham's Port ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 3% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Port-inspired Packaging Trends:** Wine companies can explore creative ways of bottle packaging and design to appeal to more customers. - **Vibrant Bottling Tubes Trend:** Companies can create an identity for their products by using colorful, modern, and trendy packaging. - **New Generation Marketing Trend:** Companies can target new customers by creating innovative and modern packaging designs. ### Who This Affects Most - **Wine Industry:** Wine companies can explore creative ways of bottle packaging and design to appeal to more customers. - **Packaging Industry:** Packaging companies can develop innovative packaging designs that appeal to the new generation of customers. - **Marketing Industry:** Marketing companies can help wine companies to target new customers by creating innovative and modern packaging designs. ## Related on Trend Hunter - [NFT-Equipped Heritage Ports](https://www.trendhunter.com/trends/grahams.md) - [Limited-Edition Fortified Wines](https://www.trendhunter.com/trends/vintage-port.md) - [50-Year Aged Port Wines](https://www.trendhunter.com/trends/port-wine.md) - [Bold Full-Bodied Wines](https://www.trendhunter.com/trends/san-antonio-wines.md) - [Retailer-Exclusive White Wines](https://www.trendhunter.com/trends/winemakers-selection-white-wine.md) - [Wine-Inspired Pastry Gift Sets](https://www.trendhunter.com/trends/weesh-bake-shop.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md)