# Word-by-Word Bookmarks The LastWord Bookmark Lets Readers Mark Their Exact Place on the Page By Joey Haar | Published 2018-01-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lastword References: [yankodesign](http://www.yankodesign.com/2018/01/03/mark-your-word-literally/) & [pqdesign](http://www.pqdesign.com/project/lastword-bookmark/) Though a page by page mark might usually be enough for readers, the LastWord bookmark is a [reading tool](https://www.trendhunter.com/trends/bookread) for those who need serious specificity. Beyond just marking off that last page that readers were on, the [unique bookmark](https://www.trendhunter.com/trends/bookmark-maestro) has a placeholder that points to individual words, allowing readers to leave their book and be sure that they return to precisely the same thought when they return. It might seem silly, but there are plenty of common situations in which the LastWord bookmark would come in handy. When reading through a [dense textbook or academic paper](https://www.trendhunter.com/trends/books-tracker), missing out on a paragraph of information can be killer, but reading over the same blocks of text can be headache-inducing to say the least, so the LastWord is a good solution. Plot-driven books also punish readers for accidentally skipping ahead, as that can end up spoiling crucial points in the narrative. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Specificity-focused Bookmarks:** The trend of bookmarks that allow readers to mark their exact place on the page with precision, such as the LastWord bookmark. - **Enhanced Reading Tools:** The trend of innovative tools and gadgets that enhance the reading experience, like the LastWord bookmark. - **Personalized Bookmarking Solutions:** The trend of customizable bookmarks that cater to individual preferences, addressing specific reading needs, similar to the LastWord bookmark. ### Where This Applies - **Publishing:** The publishing industry can explore disruptive innovation opportunities related to creating and marketing specificity-focused bookmarks, such as the LastWord bookmark. - **Education:** The education industry can benefit from the development of enhanced reading tools like the LastWord bookmark that help students engage with dense textbooks and academic papers more effectively. - **Gadget and Accessories:** The gadget and accessories industry can tap into the trend of personalized bookmarking solutions and develop customizable bookmarks like the LastWord bookmark tailored to individuals' reading habits and preferences. ## Related on Trend Hunter - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Reading Book Stands](https://www.trendhunter.com/trends/penguin-x-moebe.md) - [Highlighter-Inspired Reading Devices](https://www.trendhunter.com/trends/digital-highlighter.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Reading Comprehension Tools](https://www.trendhunter.com/trends/fingerfocus-highlighter-followalong-friends.md) - [Interactive Book Assistants](https://www.trendhunter.com/trends/page-whisper.md) - [Reading Habit Trackers](https://www.trendhunter.com/trends/bookends1.md) - [Convenient Book Gadgets](https://www.trendhunter.com/trends/android-book-light.md) - [Minimally Engineered Bookends](https://www.trendhunter.com/trends/firm-book-end.md)