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# Reusable Cotton Rounds
LastRound is a Washable Alternative to Single-Use Cotton Rounds

By Laura McQuarrie | Published 2020-09-02 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/lastround
References: [prnewswire](https://www.prnewswire.com/news-releases/lastobjects-isabel-aagaard-continues-fight-against-single-use-with-her-3rd-product-301121589.html) & [lastobject](https://lastobject.com/pages/lastround)

After introducing the waste-reducing LastSwab and LastTissue, [LastObject](https://www.trendhunter.com/trends/lasttissue-box) is launching its newest eco-friendly product—LastRound—on [Kickstarter](https://www.trendhunter.com/trends/spongik-eco-dishwasing-sponge-set). With each new innovation, LastObject takes on a different disposable product, and after developing sustainable alternatives to cotton swabs and paper tissue, the brand is taking on [disposable cotton rounds](https://www.trendhunter.com/trends/disposable-cotton-diaper).

The reusable cotton swabs help to address the fact that single-use cotton rounds consume high amounts of water—as LastObject estimates, "switching to reusables can save around 10 liters per round." The reusable cotton rounds are made from 70% wood fiber and 30% organic cotton yet they retain the look and feel of single-use cotton rounds, and are useful for removing makeup and applying skincare products like serums. The washable and reusable rounds are easy to store and take on the go, especially as they pack into a bio-based case.

Image Credit: LastObject

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 97% | Activity: 95% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Beauty Products:** LastObject's LastRound contributes to the trend of sustainable beauty products by providing a reusable alternative to single-use cotton rounds.
- **Water Conservation:** LastRound taps into the trend of water conservation by highlighting how using reusable cotton rounds can save around 10 liters per round.
- **Eco-friendly Packaging:** LastObject addresses the trend of eco-friendly packaging by offering LastRound, which comes in a bio-based case.

### Who This Affects Most

- **Personal Care:** LastRound is relevant to the personal care industry as it provides a sustainable solution for removing makeup and applying skincare products.
- **Retail:** The introduction of LastRound caters to the retail industry as it offers an innovative and eco-friendly alternative to disposable cotton rounds.
- **Environmental Goods:** LastObject's LastRound contributes to the environmental goods industry by providing a reusable and sustainable option for consumers concerned about waste and water usage.

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