# Hydrating Full-Coverage Foundations The Rimmel London Lasting Finish 25HR Foundation Has SPF 20 By Michael Hemsworth | Published 2022-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lasting-finish-25hr-foundation References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-08-10T09%3A15%3A10) & [rimmellondon](https://www.rimmellondon.com/) The Rimmel London Lasting Finish 25HR Foundation is the latest full-coverage makeup product from the brand formulated with beneficial ingredients for consumers to appreciate. The foundation is formulated with hyaluronic acid and vitamin E to help skin maintain its hydration and combat against the drying effect. The product is formulated to offer a seamless level of coverage, while also not drying during wear or giving a cake-like feeling. The Rimmel London Lasting Finish 25HR Foundation is rounded out with SPF 20 to offer a touch of sun protection and comes in 20 shades. The product is, as its name suggests, rated to provide up to 25-hours of hydration during wear to make it great for all-day performance. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 3% | Activity: 21% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Hydrating Makeup Products:** There is a trend for makeup brands to add beneficial skincare ingredients to their products, providing hydration and combating dryness. - **Long-wear Makeup Formulations:** There is a trend for full-coverage makeup products to have long wear times, making them great for all-day use. - **Makeup Products with Sun Protection:** There is a trend for makeup products to include SPF for sun protection, making them a multi-functional product for consumers. ### Who This Affects Most - **Beauty & Personal Care:** This industry can capitalize on the trend for hydrating makeup and long-wear makeup formulations to cater to consumer demands for all-day performance and skincare benefits. - **Skincare:** This industry can adapt to the trend for makeup products with skincare benefits by adding makeup-like coverage to their skincare products to offer a multi-functional product for consumers. - **Sun Care:** This industry can take advantage of the trend for makeup products with SPF to offer consumers a multi-functional product that offers sun protection and coverage. ## Related on Trend Hunter - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Premium 24-Hour Wear Foundations](https://www.trendhunter.com/trends/architecture-soft-matte-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Semi-Matte Cushion Foundations](https://www.trendhunter.com/trends/tirtirmaskfitredcushion.md) - [Brightening Contour Concealers](https://www.trendhunter.com/trends/multitasker-concealer.md)