# Longwear Eye Make-Up LAST Utilizes Isododecane to Deliver Long-lasting Cosmetics Products By Niko Pajkovic | Published 2022-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/last References: [global-bioenergies](https://www.global-bioenergies.com/cosmetics-brand-last-to-launch-in-june-2021/?lang=en) & [colors-that-last](https://www.colors-that-last.com/en) Last June, [Global Bioenergies](https://www.trendhunter.com/trends/vitamin-enriched-face-base) announced the launch of 'LAST' a unique "longwear" cosmetics label dedicated to producing high-quality products formulated to achieve long-hold performance. More specifically, the brand offers one-of-a-kind [waterproof, "transfer-resistant" eye makeup](https://www.trendhunter.com/trends/infinite-blossom-collection) made from 90% natural ingredients. Key to the brand's long-hold formulas is its use of renewable isododecane, a colorless liquid hydrocarbon that works to provide LAST's products with the proprieties necessary to achieve long-lasting performance. Currently, the brand is offering products within three main categories: eye shadows, mascara, and [eyebrow mascaras](https://www.trendhunter.com/trends/brow-laminations). “From biotech to beauty…we have taken a big leap forward. LAST® is both a technological achievement, a bold commitment to the environmental transition, and a celebration of colours. Our colours stand out. This means the brand can stand tall and live up to its claims: Colours that last," said Romain Desfresnes, head of strategy, marketing and communications at LAST. Image Credit: LAST ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 67% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Renewable Ingredients in Cosmetics:** Cosmetics brands are exploring the use of renewable ingredients, such as isododecane, to create long-lasting products that meet consumer needs and promote environmental sustainability. - **Long-wear Cosmetics:** The rise of long-wear cosmetics, like LAST's waterproof and transfer-resistant eye makeup, offer consumers a high-performance alternative to traditional products. - **Natural Ingredients in Cosmetics:** Cosmetic brands are responding to consumer demand for natural products, with LAST offering eye makeup made from 90% natural ingredients. ### Where This Applies - **Beauty and Personal Care:** The use of renewable and natural ingredients, coupled with long-lasting performance, presents disruptive innovation opportunities for beauty and personal care brands to meet consumer needs and promote sustainability. - **Biotechnology:** LAST's successful use of renewable isododecane demonstrates the potential for biotech companies to explore innovative solutions for the cosmetic industry. - **Sustainability:** The use of renewable and natural ingredients in cosmetics creates opportunities for sustainable product development and positions brands like LAST as leaders in environmental stewardship. ## Related on Trend Hunter - [Long-Lasting Lip Glosses](https://www.trendhunter.com/trends/perfect-diarys-readme-lips.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md) - [Affordable Durable Eyeshadows](https://www.trendhunter.com/trends/durable-eyeshadow.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Triple-Layer Lip Glosses](https://www.trendhunter.com/trends/amber-lip-gloss.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md)