# Vintage 40s Photoshoots The Schon Magazine Last Words Editorial is Retro By Jordy E | Published 2013-01-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/last-words References: [schonmagazine](http://www.schonmagazine.com/2013/01/last-words/) & [schonmagazine](http://www.schonmagazine.com) The Schon Magazine Last Words editorial features a demure Isabeli Fontana. Described as a "...moody noir shoot...," the pictures are now available in the 19th issue of the magazine. [Supreme Rocket Productions](https://www.trendhunter.com/trends/playboi-carti-supreme)' Andre Birleanu worked with photographer Gustavo Zylbersztajn for Last Words. The two took cues from art director Daniel Burman who opted for [retro 1940s motifs](https://www.trendhunter.com/trends/studio-nicholson-fw25). This came to the fore through stylist Renata Correa's incorporation of knee-length dresses, lace shirts and fur shawls. Exceptional elegant notes shone through via an epic [gilded green velvet Gucci dress](https://www.trendhunter.com/trends/alessandro-micheles), showcasing Fontana's figure and penchant for luxury fashion spreads all at once. The way in which Schon released the pictures with prototypical film imagery added a further sense of mystery to the set. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Fashion Photography:** Opportunities for photographers and fashion brands to incorporate retro elements in their shoots. - **1940s Fashion Revival:** Potential for fashion designers and retailers to create modern interpretations of classic 1940s styles. - **Mystery-themed Visuals:** Opportunities for marketers and advertisers to utilize a sense of intrigue and mystery in their visual campaigns. ### Sectors Adopting This - **Fashion Photography:** The trend towards vintage aesthetics in photography may present opportunities for fashion photographers and studios to offer retro-themed shoots. - **Fashion Retail:** Fashion retailers may benefit from offering 1940s-inspired clothing and accessories. - **Advertising and Marketing:** Marketers and advertisers may incorporate elements of mystery and intrigue in their visual campaigns to appeal to consumers' curiosity. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)