# Awareness-Raising Rolling Papers VIBES and the Last Prisoner Project Launch RELEASE PAPERS By Kalin Ned | Published 2023-08-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/last-prisoner-project References: [mary-magazine](https://www.mary-magazine.com/business/vibes-papers-collaborates-with-last-prisoner-project-to-launch-release-papers/) & [lastprisonerproject.org](https://www.lastprisonerproject.org/)  The [Last Prisoner Project](https://www.trendhunter.com/trends/the-last-prisoner-project) is a "national, nonpartisan nonprofit dedicated to [cannabis criminal justice reform](https://www.trendhunter.com/trends/doobies-for-boobies)" and recently, the organization went into collaboration with rolling paper brand VIBES to raise awareness and advocate on behalf of individuals imprisoned for marijuana-related convictions. Powerfully dubbed 'RELEASE PAPERS,' the [rolling papers](https://www.trendhunter.com/trends/honey-lemon-line) present a means to transform the act of rolling cannabis into an opportunity for education and activism. Each paper features the name of an incarcerated individual and a QR code that directs supporters to a website where they can sign petitions and participate in letter-writing campaigns urging for the release of federal cannabis prisoners. The names, offenses, and sentences of four incarcerated individuals are spotlighted as part of this collaboration. Additionally, a portion of the proceeds from RELEASE PAPERS will go toward supporting the efforts of the Last Prisoner Project. Image Credit: VIBES ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 62% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis Criminal Justice Reform:** The partnership between VIBES and the Last Prisoner Project highlights the need for cannabis criminal justice reform and the potential for raising awareness through innovative products. - **Activism Through Everyday Items:** RELEASE PAPERS demonstrate the power of transforming everyday items like rolling papers into tools for education and activism. - **QR Code Integration for Advocacy:** The inclusion of QR codes on the rolling papers enables supporters to easily engage in advocacy efforts through online petitions and letter-writing campaigns. ### Sectors Adopting This - **Cannabis Accessories:** The collaboration between VIBES and the Last Prisoner Project presents opportunities for cannabis accessory companies to create products with a social impact and contribute to criminal justice reform. - **Nonprofit Organizations:** The success of the Last Prisoner Project and VIBES partnership demonstrates the potential for other nonprofit organizations to leverage everyday items as platforms for awareness and advocacy. - **QR Code Technology:** The use of QR codes in the RELEASE PAPERS initiative showcases the potential for QR code technology to be integrated into various industries to support social causes. ## Related on Trend Hunter - [Awareness-Raising Rolling Trays](https://www.trendhunter.com/trends/rolling-tray.md) - [Social Responsibility-Emphasizing Cannabis Bundles](https://www.trendhunter.com/trends/the-last-prisoner-project.md) - [CBD Brand Activism Campaigns](https://www.trendhunter.com/trends/justice-for-all.md) - [Injustice-Addressing Cannabis Brands](https://www.trendhunter.com/trends/weldon-angelos.md) - [Sleek Cannabis Necessities](https://www.trendhunter.com/trends/canabis-necessities.md) - [Hemp-Based Cannabis Wraps](https://www.trendhunter.com/trends/zigzag-launched.md) - [Rose Extract-Infused Rolling Papers](https://www.trendhunter.com/trends/rose-wraps.md) - [Liquid Diamond-Infused Pre-Rolls](https://www.trendhunter.com/trends/innovative-cannabis-prerolls.md) - [Anti-Inflammatory Rose Petal Cones](https://www.trendhunter.com/trends/zigzag-rose-collection.md)