# Buff Boyish Lookbooks 'Last Man Standing' Brings Style to Casual Dress By Amelia Roblin | Published 2011-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/last-man-standing References: [homotography.blogspot](http://homotography.blogspot.com/2011/07/riker-brothers-by-jake-andrews.html) & [rikerbrothers](http://www.rikerbrothers.com/) "Just because it's shorts and swimsuit season, that doesn't mean you can't stand tall in style," is the message behind 'Last Man Standing,'and it goes to show that fashion is as much about showing your own flesh as it is about flaunting tailored fabrics. Jake Andrews can be seen amidst a rough rural setting, traversing dirt roads, leaning on fences and generally absorbing the rugged beauty of his surroundings. In much the same way, the male model exposes his own natural characteristics, pictured predominantly with a bare chest, and sporting very [short shorts](https://www.trendhunter.com/trends/mens-stuff). Although [casual swimwear](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler), [denim bottoms](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson), singlets and windbreakers make up the entirety of this dude's wardrobe, an emphasis remains on his embrace of physical aesthetics. 'Last Man Standing' by the Riker Brothers gives Rage Magazine some confident masculine attitude. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Shorts and Swimsuit Season:** Disruptive innovation opportunity: Create stylish and tailored casual wear for men during the summer season. - **Rugged Beauty:** Disruptive innovation opportunity: Develop fashion campaigns that embrace natural characteristics and the ruggedness of rural settings. - **Physical Aesthetics:** Disruptive innovation opportunity: Design clothing that highlights and enhances the masculine physique. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Introduce new clothing lines that combine style, comfort, and functionality for men's casual wear. - **Photography and Art:** Disruptive innovation opportunity: Explore creative and unconventional ways to capture male models in natural and rugged environments. - **Men's Lifestyle Magazines:** Disruptive innovation opportunity: Redefine the concept of masculinity in men's magazines by featuring diverse body types and embracing natural beauty. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md)