# Upscale Grunge Editorials The Elle Finland Last Lap Photoshoot Contrasts Looks By Jordy E | Published 2013-01-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/last-lap References: [mode.newslicious.net](http://www.mode.newslicious.net/2013/01/last-lap-kirsi-pyrhonen-by-jesse.html) & [elle.fi](http://www.elle.fi) The Elle Finland January 2013 Last Lap editorial showcases an [upscale style of grunge](https://www.trendhunter.com/trends/the-october-collection). Model Kirsi Pyrhonen looks candidly at the camera in upscale tweed blazers while sporting disheveled hair and short skirts, offering a distinctive merger between the two seemingly opposing looks. Stylist Sakke Hytonen took to [long pea coats](https://www.trendhunter.com/trends/veronica-beard-apres-ski) and [elegant scarves](https://www.trendhunter.com/trends/studio-nicholson-fw25) for Elle Finland's Last Lap. Sunglasses and hats proved to be accessory staples, adding to the dramatic play of urbanite chic upon classic ladylike apparel. Photographer Jesse Laitinen tied the ends together quite nicely, making it appear as if by accident that the outfits were assembled in a juxtaposed manner. The January 2013 edition of the publication will display the entire production, starting the new year off on a brave foot. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Upscale Grunge Fashion:** Designing fashion pieces with a combination of high-end and grunge elements creates a new market for the fashion industry. - **Juxtaposed Styling:** Creating fashion editorial shoots that feature contrasting elements in styling, such as grunge and elegant, provides an innovative approach for marketing high-end fashion brands. - **Urbanite Chic Fashion:** Developing fashion trends that merge city street elements with classic ladylike apparel provides a new opportunity for the fashion industry to showcase their creativity. ### Industries Being Reshaped - **Fashion Industry:** Upscale grunge fashion trends provide a new direction for the fashion industry to create and market stylish clothing. - **Photography Industry:** Juxtaposed styling in editorial photoshoots provides a new direction for the photography industry to produce innovative and creative shoots. - **Fashion Magazine Industry:** Urbanite chic fashion trends provide a new direction for fashion magazine publications to showcase unique styling ideas and inspire readers with new fashion ideas. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md)