# Seasonal 80s-Honoring Beers The Vault City Last Christmas Sour Beer Pays Home to Wham! By Michael Hemsworth | Published 2024-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/last-christmas-sour-beer References: [scottishgrocer](https://scottishgrocer.co.uk/2024/11/20/vault-city-rolls-out-last-christmas-wham-sour/) & [vaultcity](https://vaultcity.co.uk/)  The [Vault City](https://www.trendhunter.com/trends/vault-city-iron-brew) Last Christmas Sour Beer has been created by the brewery as a special edition libation perfect for fans of the iconic 80s pop group Wham! and a classic candy to enjoy this holiday season. The beer was crafted by the brewery with [500 Wham chew bars](https://www.trendhunter.com/trends/vault-city-nitro-mini-mrs) that it boiled down before being infused in the recipe to give it a zesty citrus flavor with a bright pink color to boot. The beer comes in with a 4.1% ABV and is priced at £4.50 with shoppers able to pick it up from the brand directly online. Co-Founder Steven Smith-Hay spoke on the Vault City Last Christmas Sour Beer saying, "This infusion method intensifies the sweetness and flavours. Each sip feels incredibly nostalgic. The notes of sharp raspberry and a fizzy tang taste just like the sour chew bar that I loved growing up. Our love of sour beer is almost a match for our love of 80s music, especially a Christmas classic so this felt like the perfect pairing.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 41% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-infused Beverages:** Craft breweries are creating beverages inspired by nostalgic flavors, resurrecting popular tastes from past decades to appeal to consumers' sentimental cravings. - **Music-themed Liquor:** Alcohol brands are collaborating with music icons and bands to design limited edition drinks that combine flavors with auditory experiences for a multi-sensory engagement. - **Holiday-specific Alcohol Releases:** Breweries are launching seasonal limited edition alcoholic drinks that tie in with festive events, inspiring increased consumer demand through theme-based offerings. ### Sectors Adopting This - **Craft Brewing:** The craft brewing sector is continuously innovating by blending traditional brewing techniques with modern flavors and nostalgic themes to attract diverse customer bases. - **Confectionery Integration:** The confectionery industry is merging with the beverage market, incorporating classic candy flavors into drinks to evoke childhood memories and create unique taste experiences. - **E-commerce Alcohol Sales:** The online alcohol retail industry is expanding as brands increasingly offer their unique products directly to consumers through digital platforms, meeting the demand for convenient shopping. ## Related on Trend Hunter - [Fantastical Sour Beer Collections](https://www.trendhunter.com/trends/vault-city-marvellous-liquids.md) - [Soda-Inspired Beer Ranges](https://www.trendhunter.com/trends/vault-city-iron-brew.md) - [Cocktail-Inspired Sour Beers](https://www.trendhunter.com/trends/death-by-amaretto-sour.md) - [Nostalgic Scottish Beer Collections](https://www.trendhunter.com/trends/vault-city.md) - [Festively Wintry Beer Collections](https://www.trendhunter.com/trends/beer-collections.md) - [Festive Coffee-Inspired Stouts](https://www.trendhunter.com/trends/gingerbread-stout-latte.md) - [Festive Filmic Beers](https://www.trendhunter.com/trends/its-a-beaut-by-brewdog.md) - [Peppermint Candy-Inspired Beers](https://www.trendhunter.com/trends/warped-wing-brewery.md) - [Barrel-Aged Christmas Ales](https://www.trendhunter.com/trends/christmas-ales.md)