# Ready-to-Assemble Backpacks The Lasso Bag is Designed with a Single Piece of Felt By Ell Smith | Published 2017-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lasso-bag References: [designboom](https://www.designboom.com/design/lasso-waterproof-wool-felt-bag-kickstarter-10-21-2017/) & [kickstarter](https://www.kickstarter.com/projects/1851515588/lasso-bag-carry-your-essentials-in-simplicity-and?ref=nav_search) The lasso bag is an [everyday carrying essential](https://www.trendhunter.com/trends/versatile-bags-for-essentials) that's made from a single piece of water-repellent felt. Made for those who love to create, this bag arrives in a [flat-pack form](https://www.trendhunter.com/trends/nanobag-1), which presents the user with the opportunity to piece the bag together, with the help of an easy-to-follow instruction guide. The gorgeous bag boasts a natural gray colorway, with a vivid polyester strap that's stable enough to hold the bag together while offering a pop of color. Consumers can choose to customize the bag by selecting from a [diverse range of colors](https://www.trendhunter.com/trends/fjallraven-kanken-koncept). In addition to the unconventional design, the Lasso bag is made with locally sourced materials, which would appeal to socially conscious consumers. Photo Credits: [designboom](https://www.designboom.com/design/lasso-waterproof-wool-felt-bag-kickstarter-10-21-2017/), [kickstarter](https://www.kickstarter.com/projects/1851515588/lasso-bag-carry-your-essentials-in-simplicity-and?ref=nav_search) ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Flat-pack Design:** The Lasso bag's flat-pack design allows users to assemble the bag themselves, presenting opportunities for customizable packaging and reducing shipping costs. - **Sustainable Materials:** The Lasso bag's use of locally sourced materials appeals to socially conscious consumers and opens up opportunities for sustainable sourcing in the fashion industry. - **Customization Options:** The Lasso bag offers a diverse range of color customization options, highlighting the trend of personalized and customizable products in the accessories market. ### Where This Applies - **Fashion Accessories:** The Lasso bag's unique design and customization options align with the growing demand for innovative and personalized fashion accessories. - **Packaging:** The flat-pack design of the Lasso bag presents disruptive innovation opportunities in sustainable and customizable packaging solutions for various industries. - **Sustainable Fashion:** The Lasso bag's use of locally sourced, water-repellent felt taps into the trend of sustainability in the fashion industry, highlighting opportunities for sustainable fashion brands. ## Related on Trend Hunter - [Durable Recyclable Textile Bags](https://www.trendhunter.com/trends/f707-stratos.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md) - [Full-Grain Leather Backpacks](https://www.trendhunter.com/trends/rmfr-edc.md) - [Modernized Ergonomic Sling Bags](https://www.trendhunter.com/trends/grab-bag.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Carbon Neutral Sustainable Backpacks](https://www.trendhunter.com/trends/38l-hybrid-duffle-pack.md) - [Extra-Rugged Everyday Backpack Designs](https://www.trendhunter.com/trends/yeti-ranchero.md) - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md)