# Porky Piano Campaigns The Lasonic Big Fat Sound Ads Boast Delicious and Meaty Audio By Meghan Young | Published 2011-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lasonic-big-fat-sound References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/lasonic-i931x-bass-harp-piano/) & [marcelww](http://marcelww.com/) Looks like the Lasonic Big Fat Sound ad campaign is taking their slogan literally. From porky pianos to [cheesy harps](https://www.trendhunter.com/trends/maxi-babybel-ad), this campaign shows just how fatty their audio really is. Interestingly enough, the message is as loud and clear as the Lasonic i931X sound system. Conceived and executed by Marcel, an [ad agency based in Paris, France](https://www.trendhunter.com/trends/axe-campaign), the Lasonic Big Fat Sound ad campaign is both clever and creative. It visualizes the concept of "meaty sounds" in a way that will have people salivating for [great music](https://www.trendhunter.com/trends/desperados-beer). What makes these ads stand out even more is the fact that it is set in an otherwise luxurious, Victorian home. Check out these ads, and develop your taste for the art of music. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Meaty Sounds:** Opportunity for audio companies to create campaigns that emphasize the quality and richness of sound. - **Clever Visualization:** Opportunity for ad agencies to create unique and eye-catching campaigns that visually represent abstract concepts. - **Contrast Marketing:** Opportunity for brands to stand out by juxtaposing their products in unexpected settings, attracting attention through contrast. ### Sectors Adopting This - **Audio Technology:** Opportunity for audio technology companies to develop innovative products that deliver a meaty, rich sound experience. - **Advertising:** Opportunity for ad agencies to push creative boundaries and develop campaigns that creatively visualize abstract concepts. - **Luxury Home Decor:** Opportunity for luxury home decor brands to collaborate with unexpected products or brands to create visually striking marketing campaigns. ## Related on Trend Hunter - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Butter-Themed Speaker Boxes](https://www.trendhunter.com/trends/soundlink-plus.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md)