# Blurry Eyesight Ads Sankara's Lasik Surgery Ads Show What You Miss with Poor Vision By Laura McQuarrie | Published 2014-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lasik-surgery-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/sankara_eye_hospital_ex_con) & [sankaraeye](http://www.sankaraeye.com/) When you've got [bad eyesight](https://www.trendhunter.com/trends/vision-care), you're missing out on a lot of the world, as these [Lasik Surgery](https://www.trendhunter.com/trends/its-a-science) ads for Sankara show. It's one thing to judge people based solely on their looks, but when you've got [poor vision](https://www.trendhunter.com/trends/accessible-vision-care), that distorts your perception that much more. These ads show some words like "anti-social," "old man" and "ex-con" that are crisp, but these are part of larger words like "romantic socialite", "bold sportsman" and "excellent converser," showing that you're really not getting the whole picture with bad eyes. However, this shouldn't be too much of a problem, especially since the Sankara ads note that it is the fasted USFDA-approved Lasik surgery, so all of these words could be crystal clear in no time. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Enhancing Vision:** Disruptive innovation opportunity: Develop advanced technologies and treatments to improve eyesight and enhance visual experiences. - **Augmented Reality Advertising:** Disruptive innovation opportunity: Create immersive ads that simulate the blurred vision experience to raise awareness about vision problems and promote relevant products or services. - **Personalized Eyecare Solutions:** Disruptive innovation opportunity: Develop customized eyecare solutions tailored to individual needs and preferences, offering personalized vision correction options. ### Sectors Adopting This - **Healthcare:** Disruptive innovation opportunity: Integrate advanced technologies into eye care practices to improve diagnostic accuracy, surgical procedures, and patient outcomes. - **Advertising:** Disruptive innovation opportunity: Explore innovative ways to incorporate augmented reality and immersive experiences into advertising campaigns, leveraging blurred vision as a storytelling element. - **Ophthalmology:** Disruptive innovation opportunity: Research and develop breakthrough treatments, such as faster and more effective Lasik surgeries, to offer improved vision correction options. ## Related on Trend Hunter - [Vison-Enhancing Eye Drops](https://www.trendhunter.com/trends/vuity-eye-drops.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Refractive Eye Surgery Technologies](https://www.trendhunter.com/trends/eye-surgery.md) - [Color Blindness-Exclusive Billboards](https://www.trendhunter.com/trends/accessibility-adapter.md) - [Ocular Disease-Detecting Apps](https://www.trendhunter.com/trends/clearly-vision.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Nano Projector Nearsightedness Eyewear](https://www.trendhunter.com/trends/kubota-glass-eyeglasses.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md)