# Peptide-Based Lash Serums Peter Thomas Roth's 'Lashes to Die for Turbo' Improves Natural Lashes By Riley von Niessen | Published 2018-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lashes-to-die-for-turbo References: [peterthomasroth](https://www.peterthomasroth.com/product/clinical-color/lashes-to-die-for-turbo/2401577) & [global.ulta](https://global.ulta.com/lashes-die-turbo?productId=xlsImpprod5900441) Luxury cosmetics brand Peter Thomas Roth recently came out with a serum that's said to strengthen, lengthen, and volumize one's natural lashes with continued use, called 'Lashes to Die for Turbo.' The treatment is meant to be applied at night, once all makeup has been removed and the user has plenty of time to let it rest on the lashes and do its work. The formula is a [peptide-based Tri-Phase Lash Complex](https://www.trendhunter.com/trends/eye-contour-treatment), which enables it to work with the natural lashes to improve their health, and in effect, their appearance. Although many consumers see results in as soon as two weeks, dramatic results won't appear until about the 6-week mark, meaning that consistent application is key. In addition to working on lashes, the formula can also help to [improve the look of sparse-looking brows](https://www.trendhunter.com/trends/aiza-date-setter). To use Lashes to Die for Turbo, one simply sweeps it across their [lash line](https://www.trendhunter.com/trends/groa) as they would an eyeliner, focusing the application on the root of the hairs. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Peptide-based Lash Serums:** The trend of peptide-based lash serums offers disruptive innovation opportunities for the cosmetics industry by providing innovative solutions for natural lash enhancement. - **Strengthening, Lengthening, and Volumizing Natural Lashes:** The trend of strengthening, lengthening, and volumizing natural lashes creates disruptive innovation opportunities for the beauty industry by addressing the demand for non-invasive alternatives to false lashes and extensions. - **Tri-phase Lash Complex:** The trend of using Tri-Phase Lash Complex in lash serums presents disruptive innovation opportunities for the skincare industry by offering advanced formulations that target lash health and appearance. ### Where This Applies - **Cosmetics Industry:** The cosmetics industry can leverage the trend of peptide-based lash serums to develop new product lines that enhance natural lashes and address customer demands for effective lash treatments. - **Beauty Industry:** The beauty industry can explore the trend of strengthening, lengthening, and volumizing natural lashes to create innovative solutions that provide long-lasting, non-invasive alternatives to artificial lash enhancements. - **Skincare Industry:** The skincare industry can seize the trend of Tri-Phase Lash Complex in lash serums to develop cutting-edge formulations that promote lash health and deliver visible improvements in lash appearance. ## Related on Trend Hunter - [Daily Lash Growth Serums](https://www.trendhunter.com/trends/daily-practices.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Irritant-Free Lash Serums](https://www.trendhunter.com/trends/neora.md) - [Non-Invasive Plumping Treatments](https://www.trendhunter.com/trends/advanced-antiaging.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Follicle-Fortifying Lash Serums](https://www.trendhunter.com/trends/lash-follicle-fortifying-serum.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Next-Gen Lash Serums](https://www.trendhunter.com/trends/groa.md) - [Peptide-Powered Eye Serums](https://www.trendhunter.com/trends/eye-contour-treatment.md)