# Cosmetic Eye Cleansers RevitaLash Cosmetics' Micellar Water Lash Wash Cleanses the Eye Area By Laura McQuarrie | Published 2018-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lash-wash References: [revitalash](https://www.revitalash.com/product/micellar-water-lash-wash/) While there are some eye solutions on the market that are designed to relieve everything from irritation to discomfort and itching, a number of specialized eye care lash wash products are beginning to emerge within the cosmetic industry. The [RevitaLash](https://www.trendhunter.com/trends/revitalash-cosmetics) Cosmetics Micellar Water Lash Wash is a gentle, residue-free cleanser that is suitable for use on the eyelashes, eyebrows and eyelids. As its name suggests, the hypoallergenic and ophthalmologist-reviewed product is fueled by micellar water and uses its powerful cleansing properties to remove dirt, oil, makeup and other impurities. Now that many consumers have become familiar with the beneficial properties of micellar water in many [facial cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser), micellar water is also beginning to make an appearance in everything from solid bar soaps to shampoos. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Specialized Eye Care Products:** Eye care products that have specialized formulations. - **Micellar Water in Cleansers:** Use of micellar water as a cleansing agent in different personal care products. - **Hypoallergenic Personal Care:** Personal care products that avoid causing allergic reactions. ### Where This Applies - **Beauty and Personal Care:** Opportunities exist for the development of eye care products with innovative formulations and hypoallergenic properties. - **Cosmetics:** Cosmetics industry can explore the use of micellar water in various products and their benefits for consumers. - **Health and Wellness:** Personal care products that are non-irritating and safe for use around the eyes will be in demand in the health and wellness industry. ## Related on Trend Hunter - [Nourishing Eye Makeup Removers](https://www.trendhunter.com/trends/sensitive-eye-makeup-remover.md) - [Gentle Mascara Removers](https://www.trendhunter.com/trends/mascara-remover.md) - [Cost-Effective Micellar Waters](https://www.trendhunter.com/trends/qosmedix-micellar-cleansing-water.md) - [Balm-Infused Eye Wipes](https://www.trendhunter.com/trends/soothing-coconut-balm-wipes.md) - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Extra-Gentle Eye Care Solutions](https://www.trendhunter.com/trends/biotrue-products.md) - [Irritant-Free Lash Serums](https://www.trendhunter.com/trends/neora.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md)