# Japanese Fiber Mascaras Glossier's New 'Lash Stick' is Long-Lasting and Water-Resistant By Riley von Niessen | Published 2018-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lash-stick References: [popsugar](https://www.popsugar.com/beauty/What-Does-Glossier-Lash-Slick-Mascara-Look-Like-44826194) & [glossier](https://www.glossier.com/?dfgjnfd) Glossier, a beauty brand that specializes in subtle makeup products that truly help to enhance the user's natural features, recently dropped a new product called 'Lash Stick.' Lash Stick [works like a mascara](https://www.trendhunter.com/trends/extensions-mascara), and evenly coats and separates the lashes for more definition. In addition to [lengthening and providing more volume](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara) to the lashes, Lash Stick works to [condition the delicate hairs](https://www.trendhunter.com/trends/renewing-lash-serum) once it's applied due to the formula's inclusion of Vegan Biotin. The formula is also made with Japanese fibers, which the brand discovered when it traveled to Tokyo to test a wide range of different combinations of ingredients to get the perfect end result. Lash Stick is safe for contact lens wearers, completely cruelty-free, and hypoallergenic too, making it accessible to all consumers. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Subtle Makeup Products:** The trend of subtle makeup products that enhance natural features presents opportunities for disruptive innovations in the beauty industry. - **Vegan Beauty Products:** The trend of incorporating vegan ingredients like Vegan Biotin into beauty products creates opportunities for disruptive innovations in the beauty industry. - **Innovative Mascara Formulas:** The trend of developing innovative mascara formulas, such as those made with Japanese fibers, opens up opportunities for disruptive innovations in the beauty industry. ### Where This Applies - **Beauty:** The beauty industry can explore disruptive innovation opportunities by developing more subtle makeup products that enhance natural features. - **Vegan Products:** The trend of vegan beauty products presents opportunities for disruptive innovations in the cosmetic industry by creating products with vegan ingredients, like Vegan Biotin. - **Cosmetics:** The cosmetics industry can pursue disruptive innovation opportunities by researching and incorporating Japanese fibers into mascara formulas to create innovative, high-performance products. ## Related on Trend Hunter - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Lash-Bonding Complex Mascaras](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Inaugural Clean Beauty Mascaras](https://www.trendhunter.com/trends/featherlash-lifting-serum-mascara.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md)