# Consumer-Driven Mascara Products Essence Makeup Lash Princess Mascara Comes in Two New Options By Michael Hemsworth | Published 2024-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lash-princess-mascara References: [drugstorenews](https://drugstorenews.com/news-briefs/2024-01-18?article=essence-makeups-lash-princess-mascara-family-grows) & [essencemakeup](https://essencemakeup.com)  The [Essence Makeup](https://www.trendhunter.com/trends/kingdom-of-essentia) Lash Princess Mascara range has been expanded by the brand with new products formulated with the changing preferences of consumers in mind. The line now includes a brown shade driven by the popularity of brown-coated lashes on social media, which comes with a conically shaped fiber brush that will provide added volume and length. This will give the effect of false lashes without having to deal with wearing and removing the beauty product. The brand is also launching the Lash Princess [Primer](https://www.trendhunter.com/trends/descubre-elfecto-campaign) that's formulated with a pastel green shade and comes with an elastomer brush to get get lashes ready for any look. The new additions to the Essence Makeup Lash Princess Mascara range have been put through ophthalmology testing to ensure they're suited for use around the eyes. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 98% | Activity: 98% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Brown-coated Lashes on Social Media:** The popularity of brown-coated lashes on social media has driven the expansion of the Essence Makeup Lash Princess Mascara range to include a brown shade. - **Conical Fiber Brush for Added Volume and Length:** The Essence Makeup Lash Princess Mascara now offers a conically shaped fiber brush that provides added volume and length, giving the effect of false lashes. - **Lash Preparation with Pastel Green Primer:** Essence Makeup is launching the Lash Princess Primer, a pastel green primer formulated with an elastomer brush to get lashes ready for any look. ### Industries Being Reshaped - **Cosmetics:** The expansion of the Essence Makeup Lash Princess Mascara range caters to the changing preferences of consumers. - **Social Media:** The popularity of brown-coated lashes on social media has driven the expansion of the mascara range to include a brown shade. - **Eye Care:** Essence Makeup ensures that the new additions to their Mascara range are ophthalmology tested, making them suitable for use around the eyes. ## Related on Trend Hunter - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Blue Mascara Primers](https://www.trendhunter.com/trends/doubleended-volume-set.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md)