# Smudge-Proof Lash Liner Kat Von D's Lash Liner Was Made for the Inner Rim of the Eye By Ell Smith | Published 2018-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lash-liner References: [hypebae](https://hypebae.com/2018/2/kat-von-d-vegan-lash-liner-eyeliner) & [instagram](https://www.instagram.com/thekatvond/?utm_source=ig_embed&action=profilevisit) Kat Von D's makeup brand is famed for its vibrant colors and vegan-friendly products but with the brand's new 'Lash Liner' release, consumers can achieve a basic but [bold eyeliner look](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen). This simple product was created for one's inner rim lash line, helping the wearer achieve a bold eye-popping look. The quickly drying product is [smudge-proof and opaque black](https://www.trendhunter.com/trends/romnd-black-lip), meaning wearers can elevate their look for both a day and nighttime aesthetic. In addition to the Gothic color, this product is perfect for a more conscious consumer, as Kat Von D's entire line is vegan. This product was featured on the tattoo artist's [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) page, but no official release date has been set. Image Credit: Kat Von D via Instagram, @thekatvond ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 27% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vibrant Colors:** The trend of vibrant colors in makeup products presents an opportunity for brands to innovate with bold and eye-catching shades. - **Vegan-friendly:** The trend of vegan-friendly products opens up a market for brands to develop ethically conscious makeup options. - **Inner Rim Makeup:** The trend of focusing on the inner rim of the eye for makeup application provides an opportunity for brands to create targeted products like smudge-proof lash liners. ### Sectors Adopting This - **Beauty:** The beauty industry can capitalize on the trends of vibrant colors, vegan-friendly products, and inner rim makeup by developing innovative and unique offerings. - **Cosmetics:** The cosmetics industry can leverage the trends of vibrant colors, vegan-friendly products, and inner rim makeup to create disruptive innovations that cater to consumers' desire for bold, ethical, and targeted makeup options. - **Fashion:** The fashion industry can collaborate with beauty brands to create cohesive looks that incorporate the trends of vibrant colors, vegan-friendly products, and inner rim makeup, offering consumers a complete style package. ## Related on Trend Hunter - [Smudge-Proof Brown Eyeliners](https://www.trendhunter.com/trends/tubing-eyeliner.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md) - [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Soft-Blur Lip Liners](https://www.trendhunter.com/trends/refys-blur-liner.md) - [Multitasking Lip Liners](https://www.trendhunter.com/trends/tower-28-oneliner.md)