# Comprehensive Lash Kits Tarte Cosmetics' New Lash Kit Has Everything Needed for Killer Eyelashes By Katherine Pendrill | Published 2016-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lash-kit References: [bustle](https://www.bustle.com/p/whats-in-tartes-wink-wardrobe-tarteist-pro-lash-binder-this-set-has-everything-you-need-in-one-place-26644) & [tartecosmetics](http://tartecosmetics.com/tarte-item-wink-wardrobe-tarteist-PRO-lash-binder?utm_source=aff&utm_medium=2-268857&utm_campaign=21181) With New Year's Eve just around the corner, [Tarte Cosmetics](https://www.trendhunter.com/trends/tr-fr-and-tarte-cosmetics) has released a new lash kit that comes with everything needed for pulling off a dramatic look. With long and luscious eyelashes more popular than ever before, this kit helps women achieve killer lashes without the need to step foot in a salon. The [Wink Wardrobe](https://www.trendhunter.com/trends/holiday-scrubs) Tarteist Pro Lash Binder from Tarte Cosmetics is a comprehensive lash kit that comes with everything needed for at-home eyelash application. Designed for everyone from seasoned pros to [faux lash newbies](https://www.trendhunter.com/trends/impress-falsies), the kit helps consumers with each step of the process. This means that the kit not only comes with space to hold more than a dozen sets of falsies, but it also comes with lash glue, scissors and a handy applicator tool. In short, the Wink Wardrobe Tarteist Pro Lash Binder is the perfect set for those looking to take their lashes to the next level. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Comprehensive Lash Kits:** Disruptive innovation opportunity: Develop all-in-one lash kits with professional-quality tools and supplies for at-home eyelash application. - **At-home Eyelash Application:** Disruptive innovation opportunity: Create easy-to-use products and tools that empower consumers to apply eyelashes themselves, eliminating the need for salon visits. - **Long and Luscious Eyelashes:** Disruptive innovation opportunity: Innovate and manufacture products that enhance and promote the growth of long and luscious eyelashes. ### Who This Affects Most - **Beauty and Cosmetics:** Disruptive innovation opportunity: Develop innovative lash products and kits that cater to the demand for long and luscious eyelashes. - **Salon and Spa:** Disruptive innovation opportunity: Offer new services and packages that cater to customers who prefer to achieve killer lashes at-home instead of visiting a salon. - **Retail and E-commerce:** Disruptive innovation opportunity: Create online platforms and marketplaces for comprehensive lash kits that provide convenience and accessibility for consumers. ## Related on Trend Hunter - [Salon-Grade Lash Extension Kits](https://www.trendhunter.com/trends/lash-extension-kit.md) - [Value-Minded False Lash Packs](https://www.trendhunter.com/trends/kiss-falscara-value-packs.md) - [Co-Branded Brow Kits](https://www.trendhunter.com/trends/tweezerman-partnered-with-jones-road.md) - [Comfort-Focused Underlash Collections](https://www.trendhunter.com/trends/seamless-underlash.md) - [Seasonal Eyelash Kits](https://www.trendhunter.com/trends/maybelline-new-york1.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md) - [Lash Adhesive Products](https://www.trendhunter.com/trends/diy-faux-lash.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [Festive Cosmetics Gift-Sets](https://www.trendhunter.com/trends/festive-cosmetics-giftsets-winky-luxs-new-holiday-gift-sets-have-great-valu.md)