# Follicle-Fortifying Lash Serums Nulastin's LASH Follicle Fortifying Serum Features Elastaplex Tech By Laura McQuarrie | Published 2024-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lash-follicle-fortifying-serum References: [news-journal](https://www.news-journal.com/this-national-hair-loss-awareness-month-celebrity-makeup-artist-jamie-greenberg-shares-tips-for-healthy/article_a754121c-5c0f-5cad-91c3-c128c0cde0f9.html) & [nulastin](https://nulastin.com/products/lash-follicle-fortifying-serum-with-elastaplex-technology?selling_plan=1175289916)  [Nulastin's](https://www.trendhunter.com/trends/nulastin-brow-serum) clinically proven LASH [Follicle](https://www.trendhunter.com/trends/deep-follicle-cleanser) Fortifying Serum with Elastaplex Technology delivers visible results in as little as six weeks and twice the impact in 12, and it's a trusted solution for visible longer, fuller and stronger lashes without compromise. For National Hair Loss Awareness Month, Nulastin teamed up with celebrity makeup artist Jamie Greenberg to share tips for [stronger, healthier lashes and brows](https://www.trendhunter.com/trends/eyelashes-and-eyebrows) with award-winning products like the LASH Follicle Fortifying Serum. Beauty consumers often experience frustration and discomfort with lash growth products, detracting from the intended benefits of enhancing their lashes. "Personally, I've used other [growth products] and I get really irritated," says Greenberg, "I get red itchy, burn-y, and it sometimes colors my eye lid area; NULASTIN does not do that." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 24% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clinically-proven Beauty Products:** The rise of clinically proven beauty products like Nulastin's LASH Serum addresses consumer demand for effective and scientifically validated solutions. - **Celebrity-endorsed Beauty Tips:** Collaborations with influencers and celebrity makeup artists, such as Jamie Greenberg, enhance brand credibility and provide valuable user insights. - **Fast-acting Lash Enhancers:** Innovations in lash serums that deliver rapid results satisfy consumers seeking quick, visible improvements in their beauty routines. ### Where This Applies - **Cosmetic Products:** The cosmetic industry thrives on advancing formulas that promise visible improvements, like the Elastaplex Technology in Nulastin's serum. - **Health and Wellness:** Focusing on products that contribute to overall well-being, such as irritation-free beauty treatments, taps into growing wellness trends. - **Influencer Marketing:** Leveraging influencers in marketing campaigns helps brands connect with wider audiences through trusted recommendations. ## Related on Trend Hunter - [Nutrient-Rich Brow Serums](https://www.trendhunter.com/trends/nulastin-brow-serum.md) - [Irritant-Free Lash Serums](https://www.trendhunter.com/trends/neora.md) - [Stress-Induced Hair Loss Products](https://www.trendhunter.com/trends/stressinduced-hair-loss.md) - [Nightly Lash-Conditioning Serums](https://www.trendhunter.com/trends/lash-boost.md) - [Lash Enhancing Peptide Serums](https://www.trendhunter.com/trends/lash-enhancing-peptide-serum.md) - [Scalp Care Challenges](https://www.trendhunter.com/trends/hairbrushchallenge.md) - [Science-Backed Hair Growth Serums](https://www.trendhunter.com/trends/anagen-activator-serum.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Next-Gen Lash Serums](https://www.trendhunter.com/trends/groa.md)