# Ultramarine Pigment Mascaras Lash Blast Cleantopia Ultramarine Mascara Makes Eyes Pop By Laura McQuarrie | Published 2023-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lash-blast-cleantopia-ultramarine-mascara References: [happi](https://www.happi.com/contents/view_breaking-news/2023-11-13/covergirl-launches-lash-blast-cleantopia-ultramarine-mascara/) & [covergirl](https://www.covergirl.ca/eye-makeup/mascara/lash-blast-cleantopia-mascara)  [Covergirl's](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara) Lash Blast Cleantopia Ultramarine Mascara features the same fan-favorite plant-powered, clean formula with added ultramarine pigments to make eyes pop. This formula boasts an intense black color with a hint of blue for eyes that are not only brighter-looking, but lashes that are also deeply nourished. This vegan mascara features 72% ingredients of natural origin, including aloe leaf extract and sustainably sourced rainforest maracuja oil. This [lifting, lengthening and volumizing mascara](https://www.trendhunter.com/trends/pupa-milano) enhances lashes from root to tip, providing up to 302% more volume [without smudging, flaking or clumping](https://www.trendhunter.com/trends/wrap-lash-mascara). The Lash Blast Cleantopia Ultramarine free-from mascara for all eyelash types avoids the use of parabens, mineral oil, talc, fragrance or sulfates, and this gentle Covergirl formula is easily removed to prevent lash fallout. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 62% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Ultramarine Pigment Mascaras:** Incorporating ultramarine pigments in mascaras creates brighter-looking eyes and nourishes lashes. - **Plant-powered Clean Formula:** Using a plant-powered clean formula in mascaras offers intensely black lashes with added nourishment. - **Vegan and Natural Ingredients:** Vegan mascaras with natural ingredients provide longer, volumized lashes without harmful substances. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can explore the use of ultramarine pigments to enhance eye makeup products. - **Beauty:** The beauty industry can capitalize on the trend of plant-powered clean formulas for mascaras that nourish lashes. - **Personal Care:** The personal care industry can develop vegan mascaras with natural ingredients to cater to consumer demand for cruelty-free options. ## Related on Trend Hunter - [Lash-Bonding Complex Mascaras](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara.md) - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Clean Volumizing Mascaras](https://www.trendhunter.com/trends/clean-volumizing-mascara.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Cornflower-Powered High-Quality Mascaras](https://www.trendhunter.com/trends/botanical-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Blue Mascara Primers](https://www.trendhunter.com/trends/doubleended-volume-set.md)