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# Sweat-Proof Mascaras
CoverGirl's Lash Blast Active Mascara Offers a Long-Lasting, Durable Formula

By Laura McQuarrie | Published 2019-01-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lash-blast-active
References: [refinery29](https://www.refinery29.com/en-us/2017/01/134957/athleisure-beauty-products-work-out) & [covergirl](https://www.covergirl.com/en_us/eye-makeup/lash-blast-active-mascara.html)

Inspired by the prevalence of active lifestyles and athleisure fashion, beauty brands are creating cosmetics that are compatible with athletic pursuits—[CoverGirl](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara) recently invented a new version of its best-selling Lash Blast mascara called the Lash Blast Active mascara.

While consumers are used to seeing waterproof mascara formulas, this updated [mascara product](https://www.trendhunter.com/trends/wrap-lash-mascara) boasts [sweat-proof, smudge-proof and clump-proof properties](https://www.trendhunter.com/trends/dove-mencare-maximum-protection). Additionally, the mascara is said to be able to provide up to 24 hours of wear, which is ideal for those who are committed to a life on the go and want to minimize touch-ups between the gym, the office or any evening events that may follow a day of work.

The CoverGirl Lash Blast Active mascara is offered in a four-shade range that includes Black Brown, Black, Very Black and Extreme Black options.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 4% | Activity: 21% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Active Lifestyle Cosmetics:** The rise of active lifestyles has created a demand for cosmetics that are sweat-proof, smudge-proof, and long-lasting.
- **Athleisure Beauty:** The intersection of fashion and fitness has paved the way for beauty products that can withstand rigorous physical activity.
- **Extended Wear Products:** Consumers are seeking cosmetics that provide all-day wear, reducing the need for frequent touch-ups.

### Who This Affects Most

- **Cosmetics:** Cosmetics companies can capitalize on the active lifestyles trend by developing sweat-proof and long-lasting makeup products.
- **Fashion:** The athleisure trend presents an opportunity for fashion brands to collaborate with beauty brands and create workout-friendly makeup lines.
- **Fitness:** Fitness companies can explore partnerships with cosmetics brands to offer branded beauty products that cater to active individuals.

## Related on Trend Hunter

- [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md)
- [Lash-Bonding Complex Mascaras](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara.md)
- [24 Hour Wear Mascaras](https://www.trendhunter.com/trends/voluminous-panorama-mascara.md)
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- [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md)
- [Long-Lasting Lip Glosses](https://www.trendhunter.com/trends/perfect-diarys-readme-lips.md)
- [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md)
- [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md)
- [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md)